We're hiring! Check out open positions
Development

50 Headless eCommerce Examples

Tim Davidson
18 min read

Headless eCommerce has become popular amongst businesses looking for a more flexible architecture. Stitching microservices together to leverage the best part of different platforms is a great way to eliminate the problems that affect “all in one” monolithic systems.

As an agency that builds headless eCommerce stores, we actively keep an eye on the market to find examples of companies that have gone headless. In this article, we’ve outlined 50 headless eCommerce examples to give you some inspiration for your own setup.

Each example is accompanied by a breakdown of the technologies used to create the store.

You’ll notice around example 30 that the sites switch to using Vue Storefront. We picked these examples from Vue Storefront’s official list of live projects.

Before we get into the examples, if you’re trying to figure out if headless stores are better overall, what their benefits are, or it’s the right architecture for your website, drop us a line. We love giving this kind of advice and will happily point you in the right direction or help design and developer your store.

Alright, without any further ado, onto the examples!

https://www.clare.com/

claire.com homepage

Clare is a next-generation paint brand based in NYC, U.S. The company completely reinventing the paint shopping experience with its premium, zero VOC paint, curated colours, peel & stick paint samples and painting supplies.

  • Ecommerce: Shopify
  • JavaScript frameworks: Vue.js

https://koala.com/en-au

koala.com homepage

Koala sells mattresses and furniture online. They're based in Sydney, Australia.

  • CMS: Contentful
  • JavaScript frameworks: React
  • Web frameworks: Next.js
  • Programming languages: Node.js

https://inkbox.com/

inkbox.com homepage

InkBox is a company based in Toronto, Canada. They use semi-permanent tattoo technology, so they look authentic and last long. It’s a kit (box) to create and apply tattoos at home.

  • CMS: Contentful
  • JavaScript frameworks: Vue.js, Alpine.js
  • Web frameworks: Laravel, Livewire
  • Programming languages: PHP

https://thentwrk.com/

thentwrk.com homepage

NTWRK is a mobile-first video shopping platform that seamlessly blends entertainment and commerce. They are based in LA, California.

  • JavaScript frameworks: React, Styled-components
  • Web frameworks: Next.js
  • Programming languages: Node.js

https://impossiblefoods.com/

https://impossiblefoods.com/ homepage

An eco-friendly plant-based ‘chicken nugget’ company. They produce this product for restaurants and to buy online.

  • CMS: Contentful
  • JavaScript frameworks: styled-components 5.3.0, React, GSAP
  • Web frameworks: Next.js
  • Programming languages: Node.js

https://www.kinsleyarmelle.com/

kinsleyarmelle.com homepage

Druzy stone jewellery. Elegant designs for bohemian culture, they are based in Texas, U.S.

  • CMS: Contentful
  • JavaScript frameworks: Vue.js, Nuxt.js
  • Web frameworks: Nuxt.js
  • Programming languages: Node.js

https://grassrootscoop.com/

grassrootscoop.com homepage

They specialise in healthy, organic meat without GMO. They sell beef, pork and poultry grown in the U.S and support small-scale family farms.

  • E-commerce: Shopify, Klarna Checkout
  • Javascript frameworks: Emotion, React, handlebars, backbone.js 

https://www.verishop.com/

verishop.com homepage

An e-commerce site that’s based in Santa Monica, CA, that sells a curated selection of women's and men's fashion, home goods, and beauty products. It’s like an online shopping site that combines the convenience of Amazon with better product curation.

  • JavaScript frameworks: React
  • Web frameworks: Next.js
  • Programming languages: Node.js

https://www.oliverbonas.com/

oliverbonas.com homepage

It is an independent British online department store for Fashion, Dresses, Jewellery, Homeware, Furniture and Gift Shopping.

  • Web frameworks: Express
  • Programming languages: Node.js
  • CDN: Google Cloud, Cloudflare

https://herschel.ca/

herschel.ca homepage

Herschel is a design-driven manufacturer of the finest quality backpacks, bags, travel goods and accessories. The company is based in Canada.

  • CMS: Adobe Experience Manager
  • JavaScript frameworks: React, styled-components 4.4.1, Backbone.js 1.3.3, AngularJS 1.6.9
  • Programming languages: Java

https://www.bang-olufsen.com/

bang-olufsen.com homepage

A Danish high-end consumer electronics company that designs and manufactures audio products, television sets, and telephones.

  • CMS: Contentful
  • JavaScript frameworks: React
  • Web frameworks: Next.js
  • Programming languages: Node.js

https://molekule.com

molekule.com homepage

Molekule is a science and technology company headquartered in San Francisco. It designs and manufactures air purifiers that use photoelectrochemical oxidation (PECO), a technology that the company claims may be useful against chemicals, microbes, allergens, and other forms of air pollution.

  • JavaScript frameworks: Vue.js, Nuxt.js
  • Web frameworks: Nuxt.js
  • Programming languages: Node.js

https://www.breville.com/us/en/home/index.html

breville.com homepage

Breville is the kitchen appliance brand that delivers innovation based on consumer insights. The company is based in the States and sells appliances from espresso machines to countertop ovens.

  • CMS: Adobe Experience Manager
  • JavaScript frameworks: Handlebars
  • Programming languages: Java
  • UI frameworks: Bootstrap

https://www.gibson.com/en-US/Guitars/SG

gibson.com homepage

Gibson Brands, Inc. (formerly Gibson Guitar Corporation) is an American manufacturer of guitars, other musical instruments, and professional audio equipment. The company is based in Nashville, Tennessee U.S.

  • CMS: Contentful
  • JavaScript frameworks: GSAP 2.1.3, Vue.js 2.6.10
  • UI frameworks: Bootstrap

https://www.hartsofstur.com/

hartsofstur.com homepage

Hartsofstur is one of the UKs' largest in store and online retailers of Cookware, Kitchenware and Kitchen Electrics.

  • Ecommerce: Magento
  • JavaScript frameworks: RequireJS
  • Programming languages: PHP

https://www.biggreenegg.co.uk/

biggreenegg.co.uk homepage

The Big Green Egg is a kamado style ceramic BBQ capable of all types of cooking from grilling a burger, through to baking bread and roasting a whole Sunday Roast Dinner. The company that is based in the UK, also stocks BGE accessories.

  • CMS: DatoCMS
  • JavaScript frameworks: Vue.js, Nuxt.js
  • Programming languages: Node.js

https://www.parachutehome.com/

parachutehome.com homepage

Parachute Home Inc. provides home decoration products from pillows, beds, bedding sets, covers, rugs, mats, towels to shower curtains. The company is based in California but serves customers worldwide.

  • JavaScript frameworks: Emotion, React
  • Web frameworks: Next.js
  • Programming languages: Node.js

https://www.staples.ca/

staples.ca homepage

Staples Canada is a privately-held company based in Richmond Hill, Ontario, with a network of over 300 stores across Canada. A shop for business essentials, printers, ink, computers, office furniture, printing services and promotional products.

  • Widgets: Facebook
  • Ecommerce: Shopify
  • JavaScript frameworks: React, GSAP

https://www.jbhifi.com.au/

jbhifi.com.au homepage

JBHIFI are Australia's leading electronic distributor. They operate hundreds of stores spread across Australia and run a mature eCommerce operation. They sell everything from iPhones, to computers, TVs, games, consoles, drones, and everything inbetween.

  • CMS: Contentful
  • Ecommerce: Shopify
  • JavaScript frameworks: React

https://rachio.com/

rachio.com homepage

The Rachio Smart Controller enables the control of an outdoor sprinkler system. The mobile app gives you access to your sprinkler system from anywhere. The company is based in Colorado, U.S.

  • CMS: Sanity
  • JavaScript frameworks: styled-components 5.3.3, React, Gatsby 4.0.1

https://www.yogagirl.com/

yogagirl.com homepage

An online yoga platform, a school that hosts retreats, podcasts and an online shop. The owner Rachel teaches yoga in-person and online from her studio in Aruba.

  • JavaScript frameworks: Vue.js, Nuxt.js
  • Web frameworks: Nuxt.js, Express
  • Programming languages: Node.js

https://www.seedlipdrinks.com/

seedlipdrinks.com homepage

Seedlip is a British company that makes plant-based liquor substitutes for use in non-alcoholic mixed drinks. Seedlip describes its products as "the world's first distilled non-alcoholic spirits"

  • JavaScript frameworks: React
  • Web frameworks: Next.js
  • Programming languages: Node.js

https://www.chillys.com/uk

chillys.com.uk homepage

Chillys is a British company that sells reusable water bottles that keep drinks ice cold for up to 24 hours.

  • CMS: DatoCMS
  • JavaScript frameworks: Vue.js, GSAP, Nuxt.js
  • Web frameworks: Nuxt.js
  • Programming languages: Node.js

https://www.victoriabeckhambeauty.com/

victoriabeckhambeauty.com homepage

Skincare, perfume and wellness luxury beauty brand founded by Victoria Beckham.

  • JavaScript frameworks: Vue.js
  • Static site generators: Gridsome

https://www.adorebeauty.com.au/

adorebeauty.com homepage

Adore Beauty is Australia's number one pure-play online beauty retailer, and an official stockist of over 260 leading beauty brands.

  • CMS: Contentful
  • JavaScript frameworks: Vue.js, Nuxt.js
  • Web frameworks: Nuxt.js
  • Programming languages: Node.js

https://www.babylist.com/

babylist.com homepage

BabyList is the online universal baby registry that lets couples request unconventional items – like diaper service subscriptions, for example – in addition to gifts from around the web. The company is located in Oakland, CA, United States.

  • Ecommerce: Klarna Checkout
  • JavaScript frameworks: React 16.12.0

https://www.wearfigs.com/

wearfigs.com homepage

FIGS is an American healthcare apparel brand based in Santa Monica, California. The company sells scrubs that come in a variety of colours and styles, as well as a number of other products for healthcare professionals.

  • CMS: Contentful
  • Ecommerce: Shopify
  • JavaScript frameworks: styled-components 5.2.1, React
  • Web frameworks: Next.js
  • Programming languages: Node.js

https://puredailycare.com/

purecaredaily.com homepage

Pure Daily Care promotes natural beauty by combining the most modern technologies into easy-to-use, at-home products. The company is based in LA, US.

  • Ecommerce: Shopify
  • JavaScript frameworks: styled-components 4.4.1, React

https://www.lovecrafts.com/en-gb/

lovecrafts.com homepage

LoveCrafts are a family of makers, passionate knitters, stitchers, sewists, and crocheters. LoveCrafts is based in London, but its main market is now the US.

  • Ecommerce: Magento
  • JavaScript frameworks: Vue.js, Nuxt.js
  • Web frameworks: Nuxt.js
  • Programming languages: Node.js, PHP

https://zadig-et-voltaire.com/pt/en/

voltaire.com homepage

Zadig & Voltaire is a French brand in the accessible luxury ready-to-wear market. The company designs and manufactures apparels. Zadig & Voltaire retails a wide range of shirts, pants, jackets, dresses, sweaters, and accessories.

  • CMS: Prismic
  • Ecommerce: Vue Storefront 1
  • JavaScript frameworks: Vue.js, Vue Storefront 1
  • Web frameworks: Express
  • Programming languages: Node.js

https://www.tally-weijl.com/

tall-weijl.com homepage

TALLY WEiJL is a brand for young self-confident women and one of the bold players of today's international fast fashion market. It is a fashion label based in Basel, Switzerland. The company is represented worldwide in 37 countries

  • Ecommerce: Vue Storefront 1
  • JavaScript frameworks: GSAP, Vue.js, Vue Storefront 1
  • Web frameworks: Express
  • Programming languages: Node.js

https://www.lights.ie/

lights.ie homepage

Lights.ie is an Irish branch of Europe's leading web-shop for lamps and lights.

  • Ecommerce: Vue Storefront 1
  • JavaScript frameworks: Vue Storefront 1, Vue.js
  • Web frameworks: Express
  • Programming languages: Node.js

https://www.gastro-hero.de/

gatsrohero.com homepage

An online German catering supplies from specialist retailers at top prices.

  1. JavaScript frameworks: Vue.js

https://www.dickiesworkgear.com/

dickiesworkgear.com homepage

Dickies Work gear is an online store that supplies tool storage kits. They specialise in work bags and tool totes that are made of durable and rip-resistant cotton-based canvas.

  • Ecommerce: Vue Storefront 1
  • JavaScript frameworks: Vue.js Vue Storefront 1

https://dewaltshelving.com/

dewaltshelving homepage

DEWALT industrial storage racks and accessories for garage, home or professional workspace storage. Customizable and adjustable to help store anything you need, DEWALT shelving includes a range of heavy-duty storage racks and accessories.

  • Ecommerce: Vue Storefront 1
  • JavaScript frameworks: Vue.js, Vue Storefront 1

https://www.vendella.co.nz/

vendella.co.nz homepage

Vendella is a primary supplier to the Aged Care, Healthcare, Laundry and Accommodation sectors. The company is based in New Zealand.

  • Ecommerce: Vue Storefront 1
  • JavaScript frameworks: Vue.js, Vue Storefront 1
  • Web frameworks: Express
  • Programming languages: Node.js

https://www.meevo.de/

meevo.de homepage

Meevo Healthcare GmbH provides various types of Healthcare services to their clients. The company is based in Germany.

  • CMS: Prismic
  • JavaScript frameworks: Vue.js

https://www.garten-und-freizeit.de/

garten homepage

Garten und Freizeit is an expert for high-quality, exclusive garden and leisure furniture. The company is based in Germany.

  • Ecommerce: Vue Storefront 1
  • JavaScript frameworks: Vue.js, Vue Storefront 1

https://kubotastore.pl/

kubotastore.pl homepage

Kubota is a cult Polish brand that has been producing flip-flops that have been loved by millions of Poles for 25 years.

  • Ecommerce: Vue Storefront 1
  • JavaScript frameworks: Vue.js, Vue Storefront 1
  • Web frameworks: Express
  • Web servers: Express
  • Programming languages: Node.js

https://shop.toprank.com/

toprank.com homepage

Top Rank Gear & Apparel, from gloves, shirts, hats to boxing gloves.

  • Ecommerce: Vue Storefront 1
  • JavaScript frameworks: Vue.js, Vue Storefront 1

https://rootedcompany.co/

rootedcompany.co resized

An online Granola & Muesli shop. The company is based in California, CA.

  • CMS: Sanity
  • JavaScript frameworks: styled-components 5.2.3, React, GSAP, Vue.js
  • Web frameworks: Next.js
  • Programming languages: Node.js

https://www.edblad.com/en_uk/

edblad.com homepage

Edblad is a Swedish design of stainless steel, rose gold and gold jewellery.

  • Ecommerce: Vue Storefront 1
  • JavaScript frameworks: Vue.js, Vue Storefront 1
  • Web frameworks: Express
  • Programming languages: Node.js

https://www.cucinabarilla.it/it-IT

cucinabarilla homepage

Barilla and Whirlpool have joined forces to create a new way of cooking in the home. The result is CucinaBarilla, a system composed of a technologically advanced oven made by Whirlpool and a range of kits developed and produced by Barilla.

  • Ecommerce: Vue Storefront 1
  • JavaScript frameworks: Vue.js, Vue Storefront 1

https://lanature.ru/

lanature homepage

An online designer jewellery shop. A company is based in Moscow, Russia.

  • JavaScript frameworks: Vue.js
  • Web frameworks: Express
  • Programming languages: Node.js

https://www.klebefieber.de/

klebefieber homepage

A company based in Germany that creates modern wall designs with wall tattoos and murals, creative children's room ideas & kitchen splashbacks

  • Ecommerce: Vue Storefront 1
  • JavaScript frameworks: Vue.js, Vue Storefront 1

https://www.butcherofblue.com/

butcherofblue homepage

A sustainable clothing brand. The company is based in the Netherlands.

  • Ecommerce: Vue Storefront 1
  • JavaScript frameworks: GSAP 2.1.3, Vue.js, Vue Storefront 1

https://lakritsroten.se/

lakritsroten homepage

A stylish specialist shop that has all kinds of licorice from around the world. The company is located in Sweden.

  • Ecommerce: Vue Storefront 1
  • JavaScript frameworks: Vue.js, Vue Storefront 1
  • Web frameworks: Express
  • Programming languages: Node.js

https://streetsupply.pl/

streetsupply.pl homepage

  • Ecommerce: Vue Storefront 1
  • JavaScript frameworks: Vue.js, Vue Storefront 1
  • Web frameworks: Express
  • Programming languages: Node.js

https://www.goldenscent.com/en/

goldenscent homepage

  • Ecommerce: Magento, Vue Storefront 1
  • JavaScript frameworks: Vue.js, Vue Storefront 1
  • Programming languages: PHP, Node.js

https://www.rakdistribution.net/

rakdistribution.net homepage

  • Ecommerce: Vue Storefront 1
  • JavaScript frameworks: Vue.js, Vue Storefront 1
Tim Davidson
Tim Davidson
Tim is the face of the company. When you want to kick off a new project, or an update on your existing project, Tim is your man. With a background in project management, Tim specialises in managing the chaos around the company.

Have an idea you want to discuss?

We’re based in Canberra, Australia and we LOVE working with locals… but we work with clients all around the world.

From the U.S. to the U.K. From Norway to New Zealand. Where there’s a problem to solve, we’ll be there!

More insights from us

How To Improve UX Using Micro-Interactions
Design

How To Improve UX Using Micro-Interactions

Micro-interactions are a great way to improve the user experience (UX) of your website or app. They can help guide users…
Tim Davidson
Tim Davidson
10 min read
Cross Platform App Development: Developing an Application for Maximum Exposure
Development

Cross Platform App Development: Developing an Application for Maximum Exposure

There was a time when developing an app for mobile users meant that you had to develop different applications for iOS…
Tim Davidson
Tim Davidson
12 min read
What's the Difference Between a Web Developer, Website Programmer and Web Designer
Development

What's the Difference Between a Web Developer, Website Programmer and Web Designer

Do you know the difference between a web developer, web programmer and web designer? Most people use those words…
Tim Davidson
Tim Davidson
6 min read