How we helped AFTCO reach an all time high conversion rate
Challenges
Despite being a leader in their niche, operating a polished website, and selling high quality products, AFTCO believed they were leaving money on the table. Their challenge was eliminating points of friction in their Shopify store in a way that drove quick, measurable results.
Spotting the problems
To find the points of customer friction, we watched 40+ hours of session recordings, reviewed page heatmaps, analyzed funnels and investigated hundreds of customer surveys. The biggest opportunities can be boiled down to:
- More timely upsells to improve AoV
- Mobile-focused convenience features to make adding to cart easier
- The need for UI simplification to keep customers shopping
Results
Over the past year, we've helped AFTCO set up a rapid testing pipeline. During the holiday period, they saw their highest conversion rate ever, almost hitting 5%. Revenue per customer has increased by almost 15% since the beginning of the program.
Get 3 CRO experiments for free
If you're serious about improving your conversion rate, we'll build 3 tailored CRO experiments for free. Reach out to apply.
The Clean Commit team was able to find us a better financial solution to make the project a lot more cost-effective.
They've been great with communication and have done a tremendous job in getting our site to gain speed and increase conversions.
