AFTCO’s Shopify rebuild added $436k in revenue and saved $30k in fees
We helped AFTCO work through a site overhaul that led to an improvement in revenue and some big savings.
Challenges
AFTCO’s website wasn’t performing. The page load times were down, frustrations were up, and despite recently committing to rearchitecting their site, they felt like it had gone backwards. When they contact our team for help, they expressed these challenges:
- Sales were dropping when they should have been increasing.
- Monthly software costs were stacking up.
- Tons of small issues had accumulated and were being noticed by customers.
- Their marketing team were struggling to make simple changes and updates.
Technology
- Next.js
- Shopify Plus
- Klevu
- TailwindCSS
- Reviews.io
- Klaviyo
Goals
AFTCO urgently wanted to reclaim control of their site. They wanted to quickly test new plugins, launch sales and keep their content up to date. But like every online retailer, they wanted their site to be better than ever before and expressed these goals for the project:
- Improve page load speeds
- Make life easier for customers to purchase
- Improve their conversion rate
- Introduce a handful of new features
How did it play out?
After auditing AFTCO’s codebase, it was clear the hosting costs were a massive issue that needed a quick fix. We moved the site from Vercel to Digital Ocean, and plugged a few leaky parts of the codebase. The process took about three weeks and saved over $30,000 in ongoing fees.
With the fees sorted, we moved on to rebuilding AFTCO’s store back into a custom Shopify Plus theme using Liquid, TailwindCSS and Alpine.js. The team were happy to use their existing design, providing some time savings. From start to finish, the new site took just under three month (in time for Black Friday) to go live.
A few major upgrades were added to the build to solve long standing issues. A complete overhaul of the cart system was the biggest, and this ended up having the biggest impact (+9% conversion rate) on sales.
Let’s work together
Book a 15 minute call and find out what improvement we can provide to your site.
The Clean Commit team was able to find us a better financial solution to make the project a lot more cost-effective.
They've been great with communication and have done a tremendous job in getting our site to gain speed and increase conversions.
What's next for AFTCO?
AFTCO’s focus is now on optimization and making more sales from their existing pool of customers. Each month, we work together to run a handful of high-impact experiments to remove friction from the customer.
The most recent tests yielded these results:
- +10.82% increase in average order value
- +10.57% increase in conversion rate
AFTCO aims to expand internationally in the near future, and will continue to find creative ways to optimize their storefront.