How we helped Marsh Wear unlock predictable growth

Challenges

Marsh Wear Clothing had solid performance but knew they were leaving money on the table. While their conversion rates varied seasonally from 1.61% to 3.37%, the real challenge was systematic optimization - they had untapped potential across their site and minor technical issues that were impacting user experience and preventing them from maximizing their existing traffic.

Spotting the problems

We conducted 20 systematic experiments across 294,028 visitors. Through systematic analysis of product pages, collection pages, mobile experience, and site-wide elements, we identified the key friction points:

• Inconsistent product page experiences causing conversion drops
• Suboptimal collection page pricing and layout presentation
• Mobile UX elements that hindered rather than helped conversions
• Missing systematic approach to testing and optimization

Results

Over 15 months of systematic testing, we achieved a 60% test success rate and eliminated the devastating performance volatility. Marsh Wear now operates with a proven optimization system that delivers predictable results instead of volatile performance swings.