Impressing PointData's new customers from the very beginning
- Business analysis
PointData are an Adelaide-based data and machine-learning company that specializes in property analysis. Their target customers are government agencies and large corporations with strong financial backing.
While PointData’s services speak for themselves with their existing customer base, they were well aware that their web presence didn’t accurately reflect their high-tech offerings.
As a B2B company, they needed an impressive central resource to point new leads at that not only informed them on PointData’s value but also made it clear that they’re an industry leader.
The new PointData website used its recent brand guidelines and wrapped it in a clean, modern user interface.
Beyond building a fresh look, one of the big goals was to integrate some movement and animation into the design. You can see subtle animations on the homepage, PropertyAI and Valeri landing pages.
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