Talk to a humanA block of customer-submitted photos and videos went onto the homepage, below the category carousel. See how it changed sales on mobile and desktop.
Customer Photos on the Homepage Show a 3.3% Conversion Rate Lift
Goal
Click-through rate
Result
+3.3% Conversion rate
Category
Homepage
Outcome
Positive signal
Before
After
If we show customer-submitted photos and videos on the homepage, then bounce rate will drop because real customer content builds trust in product quality.
What We Changed
- Added a block of customer photos, videos and quotes pulled from Reviews.io.
- Placed it under the "Shop by category" carousel.
- Linked each piece of content to its product page.
The Results
How the new version compared with the original, across all devices.
+3.3%
Conversion rate
+2.6%
Revenue per visitor
+4.0%
Add-to-cart rate
Key Learnings
- Conversion rate rose 3.3% and revenue per visitor 2.6%, a signal worth acting on, not proof.
- On click-through rate, the metric the test was set up to measure, clicks rose 2.1% with a 99% probability that the new homepage beats the original.
- Mobile responded most: bounce rate fell 13.8% and add-to-cart rate rose 7.9%.
- On desktop, add-to-cart rate fell 7.8%, so the block may need a different layout on larger screens.
Detailed results breakdown
Conversion rate
+3.3%
Revenue per visitor
+2.6%
Add-to-cart rate
+4.0%
Click-through rate
+2.1%
Bounce rate
-9.5%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
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-5.9% Conversion rate
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Sale Percentage on Product Cards Makes No Clear Difference to Conversion Rate
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+1.0% Conversion rate
Homepage
Inconclusive
A Customer Content Carousel on the Homepage Shows Mixed Results on Conversion and Revenue
The homepage got a carousel of curated customer photos, videos and social posts. See how engagement and order value moved over 23 days.
+6.1% Conversion rate