Talk to a humanA/B Experiments
See the Tests That Generated $7.3M+ in Revenue
Explore real A/B tests and conversion experiments run for Shopify stores across multiple industries. Every test shown here includes actual data, implementation details, and measurable outcomes—no theoretical advice, just proven results.
Product Page (PDP)
Positive signal
Unified Customizer streamlines hat orientation options, boosting conversions and reducing choice paralysis
The introduction of a unified hat customizer and a text orientation toggle improved conversion rates by simplifying the user experience. Discover how this change influenced customer actions.
+12.6% Revenue per visitor (RPV)
Collection Page (PLP)
Inconclusive
Hover Size Buttons on Desktop Collection Pages Make No Clear Difference to Conversion Rate
On desktop collection pages, hovering over a product card showed size buttons that added the item straight to the cart. See how 13,432 desktop visitors responded.
+0.0% Conversion rate
Product Page (PDP)
Positive signal
Delaying the Promo Pop-Up by 60 Seconds Shows a 7.9% Conversion Rate Lift
The promotional pop-up waited until visitors had spent 60 seconds on the page instead of appearing right away. See how 23,328 visitors responded.
+7.9% Conversion rate
Product Page (PDP)
Loss Prevented
Product Page Redesign With Testimonials and a How-It-Works Section Cuts Conversion Rate 9.0%
The product page got a cleaner top section, short testimonials above the fold and a how-it-works explainer. Mobile sales fell, and testing showed the cost.
-9.0% Conversion rate
Collection Page (PLP)
Loss Prevented
Category Cards on Collection Pages Cut Conversion Rate 2.2%
Collection pages gained a row of subcategory cards above the product grid. Shoppers used them, but conversion slipped.
-2.2% Conversion rate
Product Page (PDP)
Inconclusive
New PDP layout
Discover how restructuring the product page layout impacted conversion rates by surfacing cross-sell products earlier.
+1.4% Conversion rate
Homepage
Positive signal
A Benefit-Led Homepage Hero Shows a 7.7% Conversion Rate Lift
The homepage hero swapped generic icons and utility messages for clear benefit statements. Shipping and returns details moved closer to the product cards.
+7.7% Conversion rate
Other
Positive signal
A Wishlist on Product Cards and Product Pages Shows a 4.2% Conversion Rate Lift
Shoppers could save products to a wishlist from collection pages and product pages. See how 113,055 visitors responded over 48 days.
+4.2% Conversion rate
Product Page (PDP)
Positive signal
A Product Info Accordion and Features Carousel Shows a 15.7% Conversion Rate Lift
Product details moved into a closed accordion, and the side-by-side features section became a swipeable carousel. See how a simpler page changed sales in 16 days.
+15.7% Conversion rate
Collection Page (PLP)
Positive signal
Redesigned Collection Filters Show an 8.7% Conversion Rate Lift
Collection page filters got clearer groups, better controls and an active filters summary. See how 35,108 visitors responded over 29 days.
+8.7% Conversion rate
Product Page (PDP)
Loss Prevented
A Single Price-Based Shipping Message on Product Pages Cuts Conversion Rate 5.5%
Product pages showed a single shipping message that changed with the product's price, instead of two similar ones. The change hurt sales, and the test caught it.
-5.5% Conversion rate
Product Page (PDP)
Loss Prevented
Testimonials Above the Fold on Product Pages Cut Conversion Rate 9.2%
Product pages showed three short customer testimonials near the title, price and add-to-cart area. Shoppers engaged more but bought less, and the test caught it.
-9.2% Conversion rate