Adding a "This product is eligible for free shipping" message on the product detail page increased purchase confidence and improved conversion rates. Learn how this change impacted customer behavior.
Adding Free Shipping Message Boosts Conversion and Revenue on Product Pages
Goal
Conversion rate
Result
+21.0% Conversion rate
Category
Product Page (PDP)
Outcome
Winner
Before
After
IF we display a clear "This product is eligible for free shipping" message on the PDP, THEN conversions will increase, BECAUSE it reduces uncertainty about additional costs.
What We Changed
- Added a clear message about free shipping eligibility on the product detail page.
- Positioned the message prominently to catch customer's attention.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+31.7%
Change in revenue per visitor
26.89%
Revenue change
+21.0%
Lift in conversion rate
Key Learnings
- Clarifying shipping costs increased customer confidence.
- Highlighting free shipping reduced purchase hesitation.
- The clear message improved conversion rates and revenue.
- Small changes in messaging can significantly impact customer behavior.
Detailed results breakdown
Add-to-cart rate change
-2.9%
Average order value
+8.8%
Click-through rate change
-1.5%
Lift in conversion rate
+21.0%
Change in revenue per visitor
+31.7%
Free Trial
Start with 3 experiments.
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Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
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Other experiments we've run
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-1.4% Conversion rate
Product Page (PDP)
Enhanced Discount Price Styling
A test was conducted to display discounted prices in a smaller font than original prices. This change aimed to improve the perception of deals and increase conversions.
+3.0% Conversion rate
Landing Page
Direct Purchase Option Boosts Football Landing Page Conversion Rates
The test added a Buy Now card on the landing page to simplify purchasing. See how this change impacted conversion rates.
+4.2% Conversion rate