Adding a Best Sellers module on the homepage significantly boosted conversion rates, showcasing the impact of strategic product placement.
Best Sellers Module Added Below Hero
Goal
Conversion rate
Result
+16.9% Conversion rate
Category
Homepage
Outcome
Winner
Before
After
If we add the Best Sellers category to the top of the homepage, then the conversion rate will increase because more users will see and engage with the most successful category before dropping off.
What We Changed
- Added Best Sellers module below the hero section.
- Arranged product categories by performance, best to least.
- Ensured consistent order across desktop and mobile.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+18.3%
Lift in conversions
+16.9%
Lift in conversion rate
+15.0%
Change in amount of orders
Key Learnings
- Highlighting best sellers early increased user engagement.
- Improved visibility of top products led to higher conversion rates.
- Strategic placement reduced the effort needed to find popular items.
- Consistent layout across devices ensured a seamless user experience.
Detailed results breakdown
Add-to-cart rate change
+10.3%
Average order value
-1.8%
Click-through rate change
-0.9%
Lift in conversion rate
+16.9%
Change in revenue per visitor
+11.6%
Free Trial
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30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
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Investing in paid traffic.
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Other experiments we've run
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+2.35% (CVR) CVR
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Adding a product category link on product pages increased product discovery and improved certain engagement metrics. Discover the detailed outcomes and insights from this test.
+8.7% Clickthrough rate
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-5.9% Conversion rate