Displaying FAQs at the bottom of collection pages increased conversion rates and reduced bounce rates. Read the full writeup.
Customer review-inspired FAQs on collection pages
Goal
Conversion rate
Result
+8.4% Conversion rate
Category
Collection Page (PLP)
Outcome
Winner
Before
After
IF we extract and display FAQs from real customer reviews on the collection page, THEN the conversion rate will increase BECAUSE shoppers will find relevant answers without needing to leave the page or dig into each PDP.
What We Changed
- Added a curated FAQ module at the bottom of collection pages.
- FAQs sourced from customer reviews and grouped by theme.
- Styled the module to match existing components.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+33.2%
Change in revenue per visitor
33.04%
Revenue change
+22.2%
Average order value
Key Learnings
- Providing answers directly on collection pages reduced bounce rates. This backs up the idea that we're breaking down the concerns and objections of customers.
- The FAQ component saw an increase in interaction rate. Customers were reading the answers, and taking action as a result.
Detailed results breakdown
Add-to-cart rate change
+3.3%
Average order value
+22.2%
Click-through rate change
+7.0%
Lift in conversion rate
+8.4%
Change in revenue per visitor
+33.2%
Free Trial
Start with 3 experiments.
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Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
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