Talk to a humanSale items showed their percentage price reduction inline on product cards. See what changed across 8,260 visitors in 19 days.
Sale Percentage on Product Cards Makes No Clear Difference to Conversion Rate
Goal
Conversion rate
Result
+1.0% Conversion rate
Category
Collection Page (PLP)
Outcome
Inconclusive
Before
After
If we show the percentage price reduction inline for sale items, then conversion and click-through rates on discounted products will rise because the discount is clear at a glance.
What We Changed
- Added the percentage price reduction next to the price of sale items.
- Applied it only to products that were on sale.
The Results
How the new version compared with the original, across all devices.
+1.0%
Conversion rate
+7.5%
Revenue per visitor
+6.4%
Average order value
Key Learnings
- Conversion rate moved just 1.0%, with a 53.2% probability that the variant beats the original: no clear difference.
- Revenue per visitor rose 7.5% and average order value 6.4%, led by desktop, but that is within normal variation.
- Mobile conversion rate dipped 2.4%, so the effect may differ by device.
Detailed results breakdown
Conversion rate
+1.0%
Revenue per visitor
+7.5%
Average order value
+6.4%
Orders
+2.4%
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