We redesigned the filter system to improve user navigation and increase conversions. Learn how these changes impacted key metrics.
Enhanced collection filters
Goal
Conversion rate
Result
+8.7% Conversion rate
Category
Collection Page (PLP)
Outcome
Winner
Before
After
If we redesign the filters using clearer category groupings and more functional controls, then the conversion rate will increase because users will be able to refine product lists more effectively and reach the items most relevant to their needs with less effort.
What We Changed
- Introduced improved filter categories: product type, size, color, in stock, rating, price.
- Added multi-select capabilities.
- Reordered filters by relevance.
- Enhanced filter UI controls.
- Added “Apply,” “Clear All,” and “Active Filters” summary block.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+8.7%
Lift in conversion rate
+8.1%
Lift in conversions
+7.7%
Change in amount of orders
Key Learnings
- Clearer category groupings helped users find products faster.
- Multi-select options allowed more precise filtering.
- Improved UI controls enhanced user interaction.
- Better filter organization reduced bounce rates.
Detailed results breakdown
Add-to-cart rate change
+1.3%
Average order value
-9.0%
Click-through rate change
+1.2%
Lift in conversion rate
+8.7%
Change in revenue per visitor
-1.5%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
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Adding an "Add to Cart" button on mobile collection pages aimed to simplify the shopping process. Discover the impact on user engagement and purchasing behavior.
-5.6% Conversion rate
Homepage
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An A/B test evaluated a homepage product promotion carousel to boost high-value sales. This analysis reveals the impact on conversion and revenue metrics.
-46.24% (CVR) CVR
Product Page (PDP)
Sticky Mobile Add-To-Cart Button
AFTCO tested a sticky mobile add to cart button to increase add-to-cart rates. Learn how this change impacted user behavior.
+3.9% Add-to-cart rate