Talk to a humanThe mobile product customizer was reworked, with text input moved to the first step and a more visible add-to-cart button. See how mobile and desktop responded.
Input-First Mobile Product Customizer Shows a 3.0% Conversion Rate Lift
Goal
Conversion rate
Result
+3.0% Conversion rate
Category
Product Page (PDP)
Outcome
Positive signal
Before
After
If we reorder the mobile customizer, show placeholder text in the preview and make the add-to-cart button more prominent, then conversion rate will increase because the flow is clearer and the call to action is easier to reach.
What We Changed
- Moved the text input to the first step of the mobile customizer.
- Showed placeholder text in the preview before shoppers typed anything.
- Moved the add-to-cart button above the bulk code badge, next to the quantity selector.
The Results
How the new version compared with the original, across all devices.
+3.0%
Conversion rate
+21.7%
Revenue per visitor
+18.2%
Average order value
Key Learnings
- Conversion rate rose 3.0% and revenue per visitor 21.7%, with a 62.0% probability that the variant beats the original.
- Mobile, the target of the change, did better: conversion rate rose 16.0% on mobile.
- On desktop, conversion rate fell 50.5%, but only 526 desktop visitors took part.
- With 6,711 visitors in total, this is a signal worth retesting, not proof.
Detailed results breakdown
Conversion rate
+3.0%
Revenue per visitor
+21.7%
Average order value
+18.2%
Orders
+4.0%
Free Trial
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30,000+ Monthly sessions.
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Investing in paid traffic.
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