Talk to a humanThe desktop product page layout was widened and reorganized to focus on the Add to Cart button. Learn how this change impacted conversion metrics.
Enhanced PDP layout
Goal
Conversion rate
Result
-6.0% Conversion rate
Category
—
Outcome
Winner
Before
After
If we increase the PDP width and organize key purchase elements in a clear, structured layout around the CTA, then the conversion rate will increase because shoppers will have less friction finding and understanding how to complete their purchase.
What We Changed
- Increased PDP container width.
- Grouped and vertically aligned right-hand section elements.
- Positioned the entire right-hand section above the fold.
- Balanced visual spacing between product image and right section.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+0.5%
Bounce rate change
-1.3%
Click-through rate change
-1.7%
visitors
Key Learnings
- Increasing page width did not improve user engagement as expected.
- Users may have experienced decision fatigue due to changes in layout.
- The clear layout did not translate into higher conversion rates.
- Balance between image and text elements may need reevaluation.
Detailed results breakdown
Add-to-cart rate change
-11.6%
Average order value
-9.3%
Click-through rate change
-1.3%
Lift in conversion rate
-6.0%
Change in revenue per visitor
-19.8%
Free Trial
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30,000+ Monthly sessions.
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Running on Shopify or Shopify Plus.
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Other experiments we've run
Cart
Loss Prevented
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-9.9% Conversion rate
Product Page (PDP)
Winner
Prominent Discount Messaging Boosts Conversions and Revenue Across Devices
Highlighting a 10% discount for specific groups led to significant increases in mobile conversions and engagement. Discover how this strategy influenced user behavior.
+1.2% Conversion rate
Product Page (PDP)
Loss Prevented
Enhancing Trust and Clarity on PDP
The Product Detail Page was redesigned by restructuring the top fold, adding testimonials, and including a "How It Works" section. Discover the impact on conversion and engagement metrics.
-10.0% Revenue per visitor (RPV)