The search experience was revamped to include suggestions and previews, aiming to boost engagement and conversions. Discover the results of this intuitive redesign.
Enhanced Search Interface
Goal
Conversion rate
Result
-12.0% Conversion rate
Category
Search & Navigation
Outcome
Inconclusive
Before
After
If we enhance the search experience with suggestions, product previews, highlighted search input, and a “Customize Your Own” CTA, then the search-to-product click-through rate and conversion rate will increase because a more guided and visually engaging search flow reduces friction and quickly directs users to high-intent products and experiences.
What We Changed
- Made the search bar visually prominent.
- Displayed search examples when the search bar opens.
- Showed product cards in the search preview.
- Added suggested collections and product categories.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+11.5%
Average order value
+4.4%
Add-to-cart rate change
+3.8%
Add-to-cart rate change
Key Learnings
- Highlighting the search bar increased its visibility and usage.
- Product previews helped users find relevant items faster.
- Suggested categories inspired more queries, enhancing engagement.
- Despite increased engagement, conversion rates dropped, indicating a need to refine the flow further.
Detailed results breakdown
Add-to-cart rate change
+3.8%
Average order value
+11.5%
Click-through rate change
-0.2%
Lift in conversion rate
-12.0%
Change in revenue per visitor
-1.6%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
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+1.2% Conversion rate
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Free Socks Promotion
Adding a free pair of socks to shoe purchases was tested to boost conversion rates. Discover the impact of this promotion on sales performance.
-0.61% (CVR) CVR
Other
Highlighting AFTCO’s conservation pledge
Discover how integrating conservation-focused icons and messaging impacted customer engagement and conversion rates on AFTCO’s website.
+5.0% Revenue per visitor (RPV)