The search experience was revamped to include suggestions and previews, aiming to boost engagement and conversions. Discover the results of this intuitive redesign.
Enhanced Search Interface
Goal
Conversion rate
Result
-12.0% Conversion rate
Category
Search & Navigation
Outcome
Inconclusive
Before
After
If we enhance the search experience with suggestions, product previews, highlighted search input, and a “Customize Your Own” CTA, then the search-to-product click-through rate and conversion rate will increase because a more guided and visually engaging search flow reduces friction and quickly directs users to high-intent products and experiences.
What We Changed
- Made the search bar visually prominent.
- Displayed search examples when the search bar opens.
- Showed product cards in the search preview.
- Added suggested collections and product categories.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+11.5%
Average order value
+4.4%
Add-to-cart rate change
+3.8%
Add-to-cart rate change
Key Learnings
- Highlighting the search bar increased its visibility and usage.
- Product previews helped users find relevant items faster.
- Suggested categories inspired more queries, enhancing engagement.
- Despite increased engagement, conversion rates dropped, indicating a need to refine the flow further.
Detailed results breakdown
Add-to-cart rate change
+3.8%
Average order value
+11.5%
Click-through rate change
-0.2%
Lift in conversion rate
-12.0%
Change in revenue per visitor
-1.6%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Product Page (PDP)
Mobile Experience Optimization
Optimizing the mobile experience drove a 4.7% conversion rate lift, 5.9% more orders, and 5.79% revenue increase.
+4.69% (CVR) CVR
Product Page (PDP)
Restructured Product Page Accordion Layout
We updated the product page layout to show key details and moved reviews higher. Discover the impact on conversion and engagement.
+35.6% Revenue per visitor (RPV)
Homepage
Adding Customer UGC to Homepage
Adding a user-generated content block to the homepage showcased real customer experiences and improved engagement. Discover how this change impacted key performance metrics.
+2.1% Clickthrough rate