A modular user-generated content carousel was tested to enhance authenticity and engagement. Discover how this change impacted key metrics.
Enhancing Homepage Credibility with Curated User-Generated Content
Goal
Conversion rate
Result
+6.1% Conversion rate
Category
Homepage
Outcome
Winner
Before
After
IF curated UGC is displayed on collection pages and aligned with the shopper's interests, THEN the conversion rate will increase, BECAUSE real-life context builds trust and helps customers visualize using the product.
What We Changed
- Added a modular carousel of user-generated content.
- Made carousel swipeable on mobile, click-to-scroll on desktop.
- Included TikTok-style, Instagram posts, and lifestyle photos.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+6.1%
Lift in conversion rate
+5.1%
Lift in conversions
+4.2%
Change in amount of orders
Key Learnings
- Real-life imagery increased user engagement and trust.
- Carousel format reduced bounce rates by making content dynamic.
- Conversion rate improved as customers visualized product use.
- Revenue decreased slightly, possibly due to lower average order value.
Detailed results breakdown
Add-to-cart rate change
+3.8%
Average order value
-14.7%
Click-through rate change
+3.6%
Lift in conversion rate
+6.1%
Change in revenue per visitor
-10.3%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
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+3.68% (CVR) CVR
Collection Page (PLP)
Collection Pages with Quick Add-to-Cart Button
Adding an "Add to Cart" button on mobile collection pages aimed to simplify the shopping process. Discover the impact on user engagement and purchasing behavior.
-5.6% Conversion rate
Product Page (PDP)
Sticky Product Customization Below The Fold
Transitioning the sticky product image to a sticky Add to Cart bar aimed to improve conversion rates by keeping purchase options visible during scrolling.
-14.4% Conversion rate