A modular user-generated content carousel was tested to enhance authenticity and engagement. Discover how this change impacted key metrics.
Enhancing Homepage Credibility with Curated User-Generated Content
Goal
Conversion rate
Result
+6.1% Conversion rate
Category
Homepage
Outcome
Winner
Before
After
IF curated UGC is displayed on collection pages and aligned with the shopper's interests, THEN the conversion rate will increase, BECAUSE real-life context builds trust and helps customers visualize using the product.
What We Changed
- Added a modular carousel of user-generated content.
- Made carousel swipeable on mobile, click-to-scroll on desktop.
- Included TikTok-style, Instagram posts, and lifestyle photos.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+6.1%
Lift in conversion rate
+5.1%
Lift in conversions
+4.2%
Change in amount of orders
Key Learnings
- Real-life imagery increased user engagement and trust.
- Carousel format reduced bounce rates by making content dynamic.
- Conversion rate improved as customers visualized product use.
- Revenue decreased slightly, possibly due to lower average order value.
Detailed results breakdown
Add-to-cart rate change
+3.8%
Average order value
-14.7%
Click-through rate change
+3.6%
Lift in conversion rate
+6.1%
Change in revenue per visitor
-10.3%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Homepage
Homepage Recommendations Layout Redesign
We tested a new layout for product recommendations on the homepage to increase user engagement. Discover the impact of these changes on key performance metrics.
+1.5% Clickthrough rate
Homepage
Replacing Recommended Product in the Buy Now Section
This case study explores the impact of replacing the Tactical Collar with the Collar Sleeve on the homepage. Discover how this change influenced key metrics like conversion and revenue.
+5.6% Conversion rate
Product Page (PDP)
Enhanced Collection Filtering by Hat Attributes
Introducing a dynamic filter system on collection pages aimed to enhance user experience by enabling easier product discovery. Learn how this change impacted key performance metrics.
-6.4% Conversion rate