A modular user-generated content carousel was tested to enhance authenticity and engagement. Discover how this change impacted key metrics.
Enhancing Homepage Credibility with Curated User-Generated Content
Goal
Conversion rate
Result
+6.1% Conversion rate
Category
Homepage
Outcome
Winner
Before
After
IF curated UGC is displayed on collection pages and aligned with the shopper's interests, THEN the conversion rate will increase, BECAUSE real-life context builds trust and helps customers visualize using the product.
What We Changed
- Added a modular carousel of user-generated content.
- Made carousel swipeable on mobile, click-to-scroll on desktop.
- Included TikTok-style, Instagram posts, and lifestyle photos.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+6.1%
Lift in conversion rate
+5.1%
Lift in conversions
+4.2%
Change in amount of orders
Key Learnings
- Real-life imagery increased user engagement and trust.
- Carousel format reduced bounce rates by making content dynamic.
- Conversion rate improved as customers visualized product use.
- Revenue decreased slightly, possibly due to lower average order value.
Detailed results breakdown
Add-to-cart rate change
+3.8%
Average order value
-14.7%
Click-through rate change
+3.6%
Lift in conversion rate
+6.1%
Change in revenue per visitor
-10.3%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Cart
Scarcity Message Boosts Cart Conversion
Informing shoppers that items in their cart are in high demand increased conversion rates. Discover how urgency impacts purchase decisions.
+2.74% (CVR) CVR
Homepage
Homepage category slider with lifestyle images
Adding large, image-driven tiles for key categories under the hero section aimed to boost engagement. Discover how this change impacted user interactions.
+2.3% Clickthrough rate
Cart
Redesigned mini cart boosts user engagement and checkout conversions
Discover how implementing a mini cart improved user engagement and increased checkout conversions by optimizing the shopping experience.
+3.6% Conversion rate