The Product Detail Page was redesigned by restructuring the top fold, adding testimonials, and including a "How It Works" section. Discover the impact on conversion and engagement metrics.
Enhancing Trust and Clarity on PDP
Goal
Revenue per visitor (RPV)
Result
-10.0% Revenue per visitor (RPV)
Category
Product Page (PDP)
Outcome
Loss Prevented
Before
After
If we simplify the PDP top fold, add testimonials, and include a clear “How It Works” section, then the conversion rate and add-to-cart rate will increase because a clearer content hierarchy, early social proof, and educational reassurance will help users make confident purchase decisions faster.
What We Changed
- Simplified the top fold layout for better visual hierarchy.
- Added 2–3 short testimonials above the fold.
- Included a “How It Works” section below the primary content.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+4.4%
Click-through rate change
+3.4%
Change in amount of clicks
-0.9%
visitors
Key Learnings
- Simplified layout improved click-through rates but did not convert to higher sales.
- The new top fold weakened action-driving elements. Athlete imagery was pushed later in the gallery, evidence of efficacy is not visible early enough, the size finder became less prominent, and the Add to Cart button lost visual distinction compared with the old PDP resulting in CR drop.
- Early testimonials and educational content did not sufficiently boost trust or conversion.
- The redesign reduced bounce rates, indicating better initial engagement.
- Further testing needed to optimize for conversion and revenue.
Detailed results breakdown
Add-to-cart rate change
-5.6%
Average order value
-2.2%
Click-through rate change
+4.4%
Lift in conversion rate
-9.0%
Change in revenue per visitor
-10.0%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
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-10.64% (CVR) CVR
Other
Adjusted Pricing Strategy
A pricing strategy adjustment increased AOV by 7.4% but caused a 17.5% conversion rate decline. Learn about the trade-offs and key takeaways.
-17.47% (CVR) CVR
Search & Navigation
Streamlined mobile navigation
A redesign of the navigation enhanced product discovery boosting key performance metrics. Discover the impact on user engagement and conversion rates.
+19.2% Conversion rate