Talk to a humanShoppers said shipping costs nearly stopped them from buying, so the free shipping threshold got more visibility on product pages. Here's what changed.
A More Prominent Free Shipping Threshold Shows a 2.4% Conversion Rate Lift
Goal
Conversion rate
Result
+2.4% Conversion rate
Category
Product Page (PDP)
Outcome
Positive signal
Before
After
If we make the free shipping threshold more prominent, then conversion rate and average order value will increase because shoppers will want to reach the threshold to avoid shipping costs.
What We Changed
- Made the free shipping threshold more prominent on product pages.
- Based the change on post-purchase survey answers that named delivery cost as a near deal-breaker.
The Results
How the new version compared with the original, across all devices.
+2.4%
Conversion rate
+5.5%
Revenue per visitor
+3.0%
Average order value
Key Learnings
- Conversion rate rose 2.4% and revenue per visitor 5.5%, with a 74.6% probability that the variant beats the original.
- Average order value rose 3.0%, the direction the hypothesis expected.
- Desktop moved most, with conversion rate up 13.5% on desktop, though from only 9,563 desktop visitors.
- The result didn't reach significance after 27 days, so it's a signal worth acting on, not proof.
Detailed results breakdown
Conversion rate
+2.4%
Revenue per visitor
+5.5%
Average order value
+3.0%
Orders
+1.6%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Cart
Inconclusive
A Free Shipping Progress Message in the Mini Cart Shows Mixed Results on Conversion and Revenue
The mini cart started showing how close shoppers were to free shipping, right above the checkout button. Fewer shoppers converted, but those who did placed bigger orders.
-5.9% Conversion rate
Product Page (PDP)
Winner
A Redesigned Mobile Product Page Lifts Add-to-Cart Rate 17.8%
The top of the mobile product page was tightened, the add-to-cart button updated, and the benefits section moved above reviews. See how it changed add-to-cart rate.
+17.8% Add-to-cart rate
Search & Navigation
Inconclusive
A Customize Your Own Hat Button in the Navigation Shows Mixed Results on Conversion and Revenue
A "Customize Your Own Hat" button went into the main navigation on every page, linking straight to the customization collection. Here's how it changed clicks, orders and order value.
-13.5% Conversion rate