Talk to a humanThe homepage, collection pages, product pages and discount popup were reworked to build trust and show what the store sells. Conversion rose sharply, but order value fell.
A Sitewide Trust and Design Overhaul Shows a 66.4% Conversion Rate Lift
Goal
Conversion rate
Result
+66.4% Conversion rate
Category
Homepage
Outcome
Positive signal
Before
After
If we apply the logo colors consistently, clarify the hero message, highlight best sellers, add a trust bar and show customer reviews more prominently, then conversion rate will increase because visitors will feel more confident in the brand.
What We Changed
- Applied the logo colors across the site and rewrote the hero to say clearly what the store sells.
- Highlighted best-selling products and key categories, and added a trust bar with credibility signals.
- Replaced a generic review widget with more prominent customer reviews.
- Changed collection grids to three products per row on desktop and one per row on mobile.
- Enlarged product images, cleaned up product cards and moved the discount popup.
The Results
How the new version compared with the original, across all devices.
+66.4%
Conversion rate
+64.7%
Orders
+11.0%
Revenue per visitor
Key Learnings
- Conversion rate rose 66.4% and orders 64.7%, with a 99.1% probability that the variant beats the original.
- The test had low statistical power and didn't reach significance, so treat this as a strong signal, not proof.
- Average order value fell 33.3%, so revenue per visitor rose a smaller 11.0%.
- Desktop responded most, with conversion rate up 109.0% on desktop.
Detailed results breakdown
Conversion rate
+66.4%
Orders
+64.7%
Revenue per visitor
+11.0%
Average order value
-33.3%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Cart
Inconclusive
A Free Shipping Progress Message in the Mini Cart Shows Mixed Results on Conversion and Revenue
The mini cart started showing how close shoppers were to free shipping, right above the checkout button. Fewer shoppers converted, but those who did placed bigger orders.
-5.9% Conversion rate
Collection Page (PLP)
Inconclusive
Sale Percentage on Product Cards Makes No Clear Difference to Conversion Rate
Sale items showed their percentage price reduction inline on product cards. See what changed across 8,260 visitors in 19 days.
+1.0% Conversion rate
Homepage
Inconclusive
A Customer Content Carousel on the Homepage Shows Mixed Results on Conversion and Revenue
The homepage got a carousel of curated customer photos, videos and social posts. See how engagement and order value moved over 23 days.
+6.1% Conversion rate