We redesigned the mini cart overlay to reduce clutter and enhance usability on mobile. Discover how this change influenced key performance metrics.
Mini Cart Redesign Boosts Conversion
Goal
Conversion rate
Result
+7.5% Conversion rate
Category
Cart
Outcome
Winner
Before
After
If we redesign the minicart to reduce clutter and improve layout hierarchy, then conversion rate will increase because a cleaner, more focused cart overlay reduces distractions and improves navigation on mobile.
What We Changed
- Cleaned up the mini cart.
- Reduced top section space to improve content visibility.
- Repositioned cross-sells to decrease visual competition.
- Integrated free shipping message more subtly.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+9.9%
Change in revenue per visitor
+7.5%
Lift in conversion rate
+1.4%
Average order value
Key Learnings
- Streamlined layouts can enhance conversion rates by focusing user attention on essential actions.
- Subtle integration of promotional messages can maintain user focus on primary tasks.
- A cleaner design can lead to higher revenue per visitor, despite minor drops in add-to-cart rates.
Detailed results breakdown
Add-to-cart rate change
-2.0%
Average order value
+1.4%
Click-through rate change
-0.7%
Lift in conversion rate
+7.5%
Change in revenue per visitor
+9.9%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
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