We redesigned the mini cart overlay to reduce clutter and enhance usability on mobile. Discover how this change influenced key performance metrics.
Mini Cart Redesign Boosts Conversion
Goal
Conversion rate
Result
+7.5% Conversion rate
Category
Cart
Outcome
Winner
Before
After
If we redesign the minicart to reduce clutter and improve layout hierarchy, then conversion rate will increase because a cleaner, more focused cart overlay reduces distractions and improves navigation on mobile.
What We Changed
- Cleaned up the mini cart.
- Reduced top section space to improve content visibility.
- Repositioned cross-sells to decrease visual competition.
- Integrated free shipping message more subtly.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+9.9%
Change in revenue per visitor
+7.5%
Lift in conversion rate
+1.4%
Average order value
Key Learnings
- Streamlined layouts can enhance conversion rates by focusing user attention on essential actions.
- Subtle integration of promotional messages can maintain user focus on primary tasks.
- A cleaner design can lead to higher revenue per visitor, despite minor drops in add-to-cart rates.
Detailed results breakdown
Add-to-cart rate change
-2.0%
Average order value
+1.4%
Click-through rate change
-0.7%
Lift in conversion rate
+7.5%
Change in revenue per visitor
+9.9%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Collection Page (PLP)
Customer review-inspired FAQs on collection pages
Displaying FAQs at the bottom of collection pages increased conversion rates and reduced bounce rates. Read the full writeup.
+8.4% Conversion rate
Product Page (PDP)
Modern Carousel Controls Boost Product Engagement and Conversion Rates
The product image carousel was redesigned to improve user engagement and streamline the shopping experience. Learn how these changes impacted conversions and revenue.
-0.5% Add-to-cart rate
Product Page (PDP)
Enhanced Product Image Layout
Increasing the size and improving the layout of product images aimed to boost engagement and conversions. Discover how these changes impacted key metrics.
+11.9% Conversion rate