We redesigned the mini cart overlay to reduce clutter and enhance usability on mobile. Discover how this change influenced key performance metrics.
Mini Cart Redesign Boosts Conversion
Goal
Conversion rate
Result
+7.5% Conversion rate
Category
Cart
Outcome
Winner
Before
After
If we redesign the minicart to reduce clutter and improve layout hierarchy, then conversion rate will increase because a cleaner, more focused cart overlay reduces distractions and improves navigation on mobile.
What We Changed
- Cleaned up the mini cart.
- Reduced top section space to improve content visibility.
- Repositioned cross-sells to decrease visual competition.
- Integrated free shipping message more subtly.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+9.9%
Change in revenue per visitor
+7.5%
Lift in conversion rate
+1.4%
Average order value
Key Learnings
- Streamlined layouts can enhance conversion rates by focusing user attention on essential actions.
- Subtle integration of promotional messages can maintain user focus on primary tasks.
- A cleaner design can lead to higher revenue per visitor, despite minor drops in add-to-cart rates.
Detailed results breakdown
Add-to-cart rate change
-2.0%
Average order value
+1.4%
Click-through rate change
-0.7%
Lift in conversion rate
+7.5%
Change in revenue per visitor
+9.9%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
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-0.5% Conversion rate
Product Page (PDP)
Updated Product Page Design on Desktop
The desktop product page was redesigned to improve navigation and engagement. See how the updated design lifted conversion rate by 8.5% and RPV by 17.6%.
-1.40% (CVR) CVR
Collection Page (PLP)
Hiding Collection Links
Removing collection links increased focus and improved key metrics on collection pages on mobile. Discover how this change impacted engagement.
+2.39% (CVR) CVR