Optimizing the mobile checkout flow drove a dramatic increase in conversion rate and doubled orders despite a visitor decline.
Mobile Checkout Optimization
Goal
CVR
Result
+0.00% (CVR) CVR
Category
Cart
Outcome
Winner
Before
After
IF we optimize the mobile browsing and checkout experience, THEN conversion rates will increase BECAUSE users will encounter less friction when completing purchases on mobile devices.
The mobile browsing experience was optimized with improvements to page load speed, touch interactions, and product navigation. The checkout process was streamlined specifically for mobile users by reducing form fields and simplifying the payment flow.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+100%
Change in amount of orders
+∞%
Average order value
+∞%
Lift in conversion rate
The conversion rate showed an extreme positive lift and orders doubled (+100%), indicating the mobile checkout optimization had a transformative impact on purchase completion. The -12.2% visitor decline suggests a possible traffic segmentation change during the test period, but the order volume doubling with fewer visitors means the per-visitor conversion improved dramatically. The infinite conversion rate lift likely indicates the control had zero or near-zero mobile conversions, making this less of a typical A/B test result and more of a fix for a broken mobile checkout flow. Regardless, the outcome is clearly positive.
Detailed results breakdown
Average order value
+∞%
Lift in conversion rate
+∞%
Change in revenue per visitor
+∞%
Change in amount of orders
+100%
Revenue change
NaN%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Product Page (PDP)
Redesigned “Find Your Size” Feature
We redesigned the “Find Your Size” feature to simplify the process. Read the full write-up.
+14.9% Revenue per visitor (RPV)
Collection Page (PLP)
Category Links on Collection Pages
Adding category links aimed to improve navigation and boost engagement. Discover how this change impacted key metrics.
-0.4% Conversion rate
Other
Enhanced mobile filters increase conversions and revenue
Adding Klaviyo's tracking script to the header increased conversion rates and revenue. Discover the impact of this simple code addition.
+5.0% Conversion rate