Mobile site optimization drove a 5.1% conversion rate lift and 7.9% RPV increase. Learn how performance and navigation improvements translated to more orders.
Mobile Site Optimization
Goal
CVR
Result
-3.79% (CVR) CVR
Category
Product Page (PDP)
Outcome
Winner
Before
After
IF we optimize the mobile site, THEN conversions will increase BECAUSE users will have a smoother shopping experience.
Mobile site performance was enhanced for faster load times, reducing wait times across all pages. Navigation was improved to make product discovery easier, and the checkout process was adjusted to reduce friction and minimize drop-offs.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+1.1%
visitors
NaN%
Revenue change
-2.3%
Average order value
The mobile site optimization delivered strong results across the board: conversion rate up 5.1%, AOV up 2.6%, and RPV up an impressive 7.9%. Orders increased by 6.7% with visitors also growing 1.5%, showing that the performance improvements attracted and converted more traffic. Faster load times and smoother navigation proved to be high-impact levers for mobile commerce.
Detailed results breakdown
Average order value
-2.3%
Lift in conversion rate
-3.8%
Change in revenue per visitor
-6.0%
Change in amount of orders
-2.8%
Revenue change
NaN%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Search & Navigation
Updated Mobile Navigation Layout
Discover how updating the mobile navigation led to a 4.7% increase in add-to-cart rates for Codeword Hats. Learn more about the changes and their impact.
+5.4% Conversion rate
Product Page (PDP)
Adding Free Shipping Message Boosts Conversion and Revenue on Product Pages
Adding a "This product is eligible for free shipping" message on the product detail page increased purchase confidence and improved conversion rates. Learn how this change impacted customer behavior.
+21.0% Conversion rate
Homepage
Category Links Boosts User Engagement and Conversions on Mobile
Adding category links to the homepage improved product discoverability, resulting in increased engagement and reduced bounce rates on mobile. Discover the full impact of this change in our latest case study.
+2.7% Clickthrough rate