Adding a free shipping note under the Add to Cart button aimed to boost conversions by reducing purchase hesitation. See how this simple change impacted key metrics.
Moving Free Shipping Message Below Add to Cart
Goal
Conversion rate
Result
-0.2% Conversion rate
Category
Product Page (PDP)
Outcome
Inconclusive
Before
After
If we place a free shipping note directly below the Add to Cart button, then the conversion rate will increase because it reassures customers about shipping costs and reduces purchase hesitation at the decision point.
What We Changed
- Moved a free shipping message directly below the Add to Cart button.
- Ensured consistent font size and spacing.
- Moved 'In stock, ready to ship' message.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
4.11%
Revenue change
+3.9%
Average order value
+3.7%
Change in revenue per visitor
Key Learnings
- Free shipping information reduced bounce rates by addressing cost concerns upfront.
- The clear message increased average order value as customers felt encouraged to meet shipping thresholds.
- Slight conversion rate drop suggests message placement may need refinement.
- Consistent messaging enhanced revenue, showing improved clarity can drive sales.
Detailed results breakdown
Add-to-cart rate change
+1.1%
Average order value
+3.9%
Click-through rate change
+1.4%
Lift in conversion rate
-0.2%
Change in revenue per visitor
+3.7%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Landing Page
Simplified Science Content
The science page was simplified to improve readability, resulting in increased conversions and reduced bounce rates. Learn how these changes impacted user behavior.
+19.6% Revenue per visitor (RPV)
Collection Page (PLP)
Single-Column Product Grid
Learn how changing the mobile product listing layout to one product card per row impacted user engagement and conversions.
+63.1% Revenue per visitor (RPV)
Homepage
Redesigned Homepage With Extra "Educational" Content
Adding extra content to get ahead of customer objections, particularly around "how does the product work", saw the bounce rate drop and clickthrough rates increase. Read the full write-up.
+3.1% Revenue per visitor (RPV)