Changes to the product page led to increased engagement and higher revenue. Discover how these updates impacted key metrics.
Product page redesign with updated fields boosts engagement and revenue
Goal
Conversion rate
Result
+0.5% Conversion rate
Category
Product Page (PDP)
Outcome
Inconclusive
Before
After
IF we make the top of the PDP more compact, THEN conversions and revenue will increase, BECAUSE users will reach add-to-cart button quicker
What We Changed
- Edited the review rate styling.
- Improved styling of the input fields.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+13.9%
Click-through rate change
+13.8%
Change in revenue per visitor
+12.7%
Change in amount of clicks
Key Learnings
- Improved layout reduced bounce rate.
- Enhanced fields increased user engagement.
- Better layout boosted conversion rate on desktop but hurt mobile experience.
Detailed results breakdown
Add-to-cart rate change
-5.7%
Average order value
+11.1%
Click-through rate change
+13.9%
Lift in conversion rate
+0.5%
Change in revenue per visitor
+13.8%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Homepage
Category Links Boosts User Engagement and Conversions on Mobile
Adding category links to the homepage improved product discoverability, resulting in increased engagement and reduced bounce rates on mobile. Discover the full impact of this change in our latest case study.
+2.7% Clickthrough rate
Homepage
Redesigned Homepage With Extra "Educational" Content
Adding extra content to get ahead of customer objections, particularly around "how does the product work", saw the bounce rate drop and clickthrough rates increase. Read the full write-up.
+3.1% Revenue per visitor (RPV)
Cart
Scarcity Message Boosts Cart Conversion
Informing shoppers that items in their cart are in high demand increased conversion rates. Discover how urgency impacts purchase decisions.
+2.74% (CVR) CVR