Changes to the product page led to increased engagement and higher revenue. Discover how these updates impacted key metrics.
Product page redesign with updated fields boosts engagement and revenue
Goal
Conversion rate
Result
+0.5% Conversion rate
Category
Product Page (PDP)
Outcome
Inconclusive
Before
After
IF we make the top of the PDP more compact, THEN conversions and revenue will increase, BECAUSE users will reach add-to-cart button quicker
What We Changed
- Edited the review rate styling.
- Improved styling of the input fields.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+13.9%
Click-through rate change
+13.8%
Change in revenue per visitor
+12.7%
Change in amount of clicks
Key Learnings
- Improved layout reduced bounce rate.
- Enhanced fields increased user engagement.
- Better layout boosted conversion rate on desktop but hurt mobile experience.
Detailed results breakdown
Add-to-cart rate change
-5.7%
Average order value
+11.1%
Click-through rate change
+13.9%
Lift in conversion rate
+0.5%
Change in revenue per visitor
+13.8%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Collection Page (PLP)
Clickable size buttons on collection pages
Adding clickable size buttons to product cards on desktop streamlined the shopping process, enhancing the add-to-cart rate.
+0.0% Conversion rate
Product Page (PDP)
Streamlined Product Page for Conversion
Streamlining the product page drove a 10.4% conversion rate lift and 6.1% more orders, but AOV dropped 11.9% and revenue declined.
+10.41% (CVR) CVR
Collection Page (PLP)
Add-to-Cart Button on Mobile Collection Pages To Boost Purchase Convenience
We tested adding an "Add to Cart" button on mobile collection pages to simplify the purchase process. Discover how this change impacted key performance metrics.
-2.7% Add-to-cart rate