Talk to a humanThe product page got new visuals and a reworked layout for product information. Engagement rose, but sales fell, and testing showed the cost.
A Redesigned Product Page Cuts Conversion Rate 16.3%
Goal
Conversion rate
Result
-16.3% Conversion rate
Category
Product Page (PDP)
Outcome
Loss Prevented
Before
After
If we redesign the product page, then engagement and conversion rate will increase because better visuals and a clearer layout make it easier to evaluate products and buy.
What We Changed
- Redesigned the product page with updated visuals.
- Reorganized the layout of product information and key actions.
The Results
How the new version compared with the original, across all devices.
-16.3%
Conversion rate
-12.2%
Revenue per visitor
-16.0%
Orders
Key Learnings
- Conversion rate fell 16.3% even as bounce rate fell 23.5%: shoppers engaged more but bought less.
- Add-to-cart rate fell 9.9% and revenue per visitor 12.2%.
- The original had an 84.3% probability of performing better, based on 3,522 visitors over 14 days.
- A redesign that looks more engaging can still cost sales, and only testing showed it here.
Detailed results breakdown
Conversion rate
-16.3%
Revenue per visitor
-12.2%
Orders
-16.0%
Add-to-cart rate
-9.9%
Bounce rate
-23.5%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Collection Page (PLP)
Loss Prevented
A Sticky Mobile Filter Button on Collection Pages Cuts Conversion Rate 16.0%
On mobile collection pages, the filter button stayed fixed at the bottom of the screen while shoppers scrolled. The change hurt sales, and testing showed the cost.
-16.0% Conversion rate
Product Page (PDP)
Loss Prevented
Testimonials Above the Fold on Product Pages Cut Conversion Rate 9.2%
Product pages showed three short customer testimonials near the title, price and add-to-cart area. Shoppers engaged more but bought less, and the test caught it.
-9.2% Conversion rate
Cart
Positive signal
A Decluttered Mini-Cart Shows a 7.5% Conversion Rate Lift
The mini-cart overlay was rebuilt mobile-first, with less room for promotions and more for the path to checkout. See how it changed sales across 35,480 visitors.
+7.5% Conversion rate