Discover how a redesigned football landing page improved conversion rates and user engagement across devices.
Redesigned Football Landing Page
Goal
Conversion rate
Result
+19.1% Conversion rate
Category
Landing Page
Outcome
Winner
Before
After
If we redesign the football landing page with better visuals, endorsements, social proof, and a mobile sticky CTA, then conversion rates will increase because customers will better understand and trust the product, leading to an easier purchase path.
What We Changed
- Added visual of product’s collar in the hero section.
- Prioritized athlete photography and video content.
- Highlighted social proof elements early.
- Implemented sticky “Shop Now” button for mobile.
- Added FAQs and product reviews sections.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+19.1%
Lift in conversion rate
+18.7%
Click-through rate change
+15.5%
Lift in conversions
Key Learnings
- Enhanced visuals and athlete endorsements increased product trust.
- Early social proof and testimonials improved credibility.
- A sticky CTA on mobile made purchasing easier.
- Clear product information reduced bounce rates.
Detailed results breakdown
Add-to-cart rate change
+3.1%
Average order value
-0.9%
Click-through rate change
+18.7%
Lift in conversion rate
+19.1%
Change in revenue per visitor
+12.1%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Product Page (PDP)
Boosting AOV with Collar and Sleeve Bundle Promotion on PDP
Adding a bundle promotion near the Add to Cart button aimed to boost average order value. See how this change impacted customer behavior and sales.
+0.6% Revenue per visitor (RPV)
Banner
Shipping info banner that expand announcement bar information
A new shipping info banner was added to improve conversion rates by **reducing customer uncertainty**. Learn how this change impacted user behavior and sales.
+3.3% Conversion rate
Homepage
Directing Ads Traffic to the Homepage Boosts Conversions and Revenue
The test redirected traffic from Hockey ads to either the homepage or the optimized Hockey Landing Page to evaluate the impact on conversion and engagement.
+83.5% Add-to-cart rate