Discover how a redesigned football landing page improved conversion rates and user engagement across devices.
Redesigned Football Landing Page
Goal
Conversion rate
Result
+19.1% Conversion rate
Category
Landing Page
Outcome
Winner
Before
After
If we redesign the football landing page with better visuals, endorsements, social proof, and a mobile sticky CTA, then conversion rates will increase because customers will better understand and trust the product, leading to an easier purchase path.
What We Changed
- Added visual of product’s collar in the hero section.
- Prioritized athlete photography and video content.
- Highlighted social proof elements early.
- Implemented sticky “Shop Now” button for mobile.
- Added FAQs and product reviews sections.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+19.1%
Lift in conversion rate
+18.7%
Click-through rate change
+15.5%
Lift in conversions
Key Learnings
- Enhanced visuals and athlete endorsements increased product trust.
- Early social proof and testimonials improved credibility.
- A sticky CTA on mobile made purchasing easier.
- Clear product information reduced bounce rates.
Detailed results breakdown
Add-to-cart rate change
+3.1%
Average order value
-0.9%
Click-through rate change
+18.7%
Lift in conversion rate
+19.1%
Change in revenue per visitor
+12.1%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
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+18.4% Add-to-cart rate
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AFTCO tested a new design for product cards to boost user engagement and conversions. Discover the impact of simplifying their layout.
+0.6% Conversion rate
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Trust Signals on Cart Page
Adding trust signals on the cart page led to an increase in conversions. Discover how these changes impacted user behavior.
+10.97% (CVR) CVR