Talk to a humanAfter adding a product, shoppers saw a redesigned mini cart instead of being sent to the cart page. See how it affected checkout across 26,208 visitors.
A Pop-Up Mini Cart Shows a 3.6% Conversion Rate Lift
Goal
Conversion rate
Result
+3.6% Conversion rate
Category
Cart
Outcome
Positive signal
Before
After
If we open a redesigned mini cart after add to cart, then checkout conversions will increase because shoppers get a smoother path to purchase without leaving the page.
What We Changed
- Opened a mini cart after add to cart, instead of redirecting shoppers to the cart page.
- Redesigned the mini cart with a clearer layout and product information.
- Showed a preview thumbnail for customized products in the mini cart.
The Results
How the new version compared with the original, across all devices.
+3.6%
Conversion rate
+2.7%
Revenue per visitor
+3.9%
Add-to-cart rate
Key Learnings
- Conversion rate rose 3.6% and revenue per visitor 2.7%, with a 70.3% probability that the variant beats the original.
- The result didn't reach significance over 25 days, so treat it as an early signal, not proof.
- Mobile carried the gain: conversion rate rose 3.1% and revenue per visitor 4.8% on 22,572 mobile visitors.
- On desktop, average order value fell 11.0%, so revenue per visitor dropped 5.6% there.
Detailed results breakdown
Conversion rate
+3.6%
Revenue per visitor
+2.7%
Add-to-cart rate
+3.9%
Orders
+2.0%
Average order value
-0.9%
Free Trial
Start with 3 experiments.
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Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
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Sale Percentage on Product Cards Makes No Clear Difference to Conversion Rate
Sale items showed their percentage price reduction inline on product cards. See what changed across 8,260 visitors in 19 days.
+1.0% Conversion rate
Homepage
Inconclusive
A Customer Content Carousel on the Homepage Shows Mixed Results on Conversion and Revenue
The homepage got a carousel of curated customer photos, videos and social posts. See how engagement and order value moved over 23 days.
+6.1% Conversion rate
Product Page (PDP)
Positive signal
Streamlined Product Page Layout
Streamlining the product page layout drove a 9.0% conversion rate lift and 6.5% more orders, despite a decline in average order value.
+9.0% Conversion Rate