This case study explores the impact of replacing the Tactical Collar with the Collar Sleeve on the homepage. Discover how this change influenced key metrics like conversion and revenue.
Replacing Recommended Product in the Buy Now Section
Goal
Conversion rate
Result
+5.6% Conversion rate
Category
Homepage
Outcome
Winner
Before
After
If we replace the Tactical Collar with the highly-popular Collar Sleeve in the homepage Buy Now section, then the AOV will increase because the increased homepage visibility will drive more traffic to the Collar Sleeve PDP.
What We Changed
- Swapped the Tactical Collar product card for the Collar Sleeve.
- Updated the product image, name, and price.
- Ensured the “Buy Now” CTA displayed correctly.
- Maintained styling consistency with the existing section.
- Advertised the Collar Sleeve bundle.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+8.0%
Change in revenue per visitor
7.34%
Revenue change
+7.1%
Add-to-cart rate change
Key Learnings
- Increased visibility of the Collar Sleeve led to more conversions.
- Consistent styling maintained user experience and engagement.
- Direct access to the Collar Sleeve encouraged more add-to-cart actions.
- Revenue uplift suggests effective product promotion.
Detailed results breakdown
Add-to-cart rate change
+7.1%
Average order value
+3.2%
Click-through rate change
-0.2%
Lift in conversion rate
+5.6%
Change in revenue per visitor
+8.0%
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