A new shipping info banner was added to improve conversion rates by reducing customer uncertainty. Learn how this change impacted user behavior and sales.
Shipping info banner that expand announcement bar information
Goal
Conversion rate
Result
+3.3% Conversion rate
Category
Banner
Outcome
Winner
Before
After
If we add a persistent, easy-access shipping info banner to the site, then the conversion rate will increase because making shipping details readily available reduces uncertainty and builds trust, helping users feel more confident in completing a purchase.
What We Changed
- Added a shipping info banner at the top of the page.
- Made the banner clickable to open a drawer with detailed shipping and returns info.
- Included free shipping highlight and customer service links in the drawer.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+5.0%
Add-to-cart rate change
+3.6%
Add-to-cart rate change
+3.3%
Lift in conversion rate
Key Learnings
- Providing key shipping info upfront increased user confidence.
- Easy access to returns policy reduced bounce rates.
- Highlighting free shipping encouraged more add-to-cart actions.
- Simplifying access to customer service improved user experience.
Detailed results breakdown
Add-to-cart rate change
+5.0%
Average order value
-2.5%
Click-through rate change
+0.9%
Lift in conversion rate
+3.3%
Change in revenue per visitor
+0.9%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
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Adding 'Customise' Badge and Real-Life Images on Product Cards Boosts Visibility of Customizable Products
Adding a "Customise" badge and real-life images aimed to highlight customizable products. See how this impacted conversion and engagement metrics.
-5.0% Conversion rate
Collection Page (PLP)
Two-Column Filters Layout
A new layout with a left sidebar for filters improved user engagement and conversion rates. Discover how these changes impacted the browsing experience.
+7.6% Add-to-cart rate
Cart
Cart Page Redesign Leads to Mixed Impact
We tested a new checkout process to see if it would improve customer experience. Discover the impact on key metrics.
-11.1% Conversion rate