The checkout process was simplified with fewer steps and cleaner forms. See how these changes impacted conversion rate and bounce rate.
Simplified Checkout Process
Goal
Clickthrough rate
Result
+0.5% Clickthrough rate
Category
Cart
Outcome
Inconclusive
Before
After
IF we simplify the checkout process, THEN conversions will increase BECAUSE the process will be quicker and easier for customers to complete.
The number of steps in the checkout process was streamlined, and redundant fields were removed to simplify form inputs. The mobile checkout layout was also optimized for easier navigation on smaller devices.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+2.1%
Change in revenue per visitor
+1.4%
Lift in conversion rate
0.76%
Revenue change
The simplified checkout produced modest gains with conversion rate up 1.4%, AOV up 0.7%, and revenue up 0.76%, while bounce rate improved by 2.9%. However, add-to-cart rate dropped 6.6%, suggesting the changes may have disrupted the pre-checkout browsing flow. With the primary CR metric at +1.4%, this falls well within the inconclusive range (-4% to +4%), indicating the simplification had minimal net impact on purchasing behavior.
Detailed results breakdown
Add-to-cart rate change
-5.4%
Average order value
+0.7%
Click-through rate change
+0.5%
Lift in conversion rate
+1.4%
Change in revenue per visitor
+2.1%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Product Page (PDP)
Free Socks Promotion
Adding a free pair of socks to shoe purchases was tested to boost conversion rates. Discover the impact of this promotion on sales performance.
-0.61% (CVR) CVR
Product Page (PDP)
Moving Free Shipping Message Below Add to Cart
Adding a free shipping note under the Add to Cart button aimed to boost conversions by reducing purchase hesitation. See how this simple change impacted key metrics.
-0.2% Conversion rate
Cart
Simplified Checkout Process
Simplifying the checkout process by reducing steps and removing optional fields led to a 6.9% decline in conversion rate.
-6.87% (CVR) CVR