Talk to a humanSimplifying the product page layout lifted AOV by 4.4% but had minimal impact on conversion rate and revenue per visitor.
Simplified Product Page Layout
Goal
Average order value
Result
+4.4% Average Order Value
Category
Product Page (PDP)
Outcome
Inconclusive
Before
After
IF we simplify the product page layout to reduce clutter and improve product detail visibility, THEN conversion rates will increase BECAUSE customers will find it easier to evaluate products and make purchase decisions.
The product page was simplified by reducing visual clutter and improving the layout of key product information. Product details were reorganized for better readability, and secondary elements were de-emphasized to keep focus on the core product offering and purchase action.
The Results
How the new version compared with the original, across all devices.
+4.4%
Average Order Value
-0.6%
Conversion Rate
-1.5%
Revenue Per Visitor
AOV gained +4.4%, suggesting users who converted selected higher-value products or added more items. However, CR was flat at -0.6%, RPV dipped -1.5%, and orders edged down -0.4%. The simplification didn't create enough of a conversion lift to offset the small volume decline. The AOV gain is a positive signal — the simplified layout may have better highlighted premium options — but the overall result is inconclusive. A follow-up test should explore how to preserve the AOV benefit while adding elements that improve conversion rate.
Detailed results breakdown
Average Order Value
+4.4%
Conversion Rate
-0.6%
Revenue Per Visitor
-1.5%
Orders
-0.4%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Homepage
Loss Prevented
Moving Shop by Category Below the Homepage Hero Cuts Conversion Rate 6.2%
The Shop by Category section moved up to sit directly under the homepage hero. Conversion fell, and testing showed the cost.
-6.2% Conversion rate
Product Page (PDP)
Positive signal
A Redesigned Product Customizer Shows a 6.8% Conversion Rate Lift
The customizer for personalized products was redesigned to be easier and more pleasant to use. See how it changed add-to-carts and orders over 14 days.
+6.8% Conversion rate
Product Page (PDP)
Positive signal
A Simplified Size Finder Shows a 33.1% Conversion Rate Lift
The "Find Your Size" tool lost its long instructions and became a single input that returns a size instantly. See how 20,402 visitors responded over 21 days.
+33.1% Conversion rate