Talk to a humanSimplifying the product page produced a 26.5% conversion rate lift across all devices, with mobile up 54.7% and desktop up 25.6%.
Simplified Product Page
Goal
Click-through rate
Result
+54.7% Conversion Rate (Mobile)
Category
Product Page (PDP)
Outcome
Positive signal
Before
After
IF we simplify the product page by reducing content density and improving information hierarchy, THEN conversion rates will increase BECAUSE customers will be able to evaluate products and make purchase decisions more quickly.
The product page was simplified by reducing the amount of content and information displayed. The layout was streamlined to focus on the most essential product details — images, pricing, key features, and the add-to-cart action. Secondary information was moved below the fold or into expandable sections to reduce initial page complexity.
The Results
How the new version compared with the original, across all devices.
+54.7%
Conversion Rate (Mobile)
+25.6%
Conversion Rate (Desktop)
+26.5%
Conversion Rate (All Devices)
Conversion rate surged +26.5% across all devices, with an exceptional +54.7% lift on mobile and +25.6% on desktop — a clear and decisive winner. The simplified page made it dramatically easier for users to convert. Desktop ATC gained +3.7%, while mobile ATC dipped -13.8%, suggesting mobile users may have been skipping the cart and going straight to checkout. Bounce rates increased slightly (+10.3% desktop, +3.0% mobile), indicating some users didn't find what they needed on the streamlined page, but the massive conversion gains far outweigh this. This validates that reducing product page complexity is one of the highest-leverage optimizations for this store.
Detailed results breakdown
Conversion Rate (Mobile)
+54.7%
Conversion Rate (Desktop)
+25.6%
Conversion Rate (All Devices)
+26.5%
Add-to-Cart Rate (Desktop)
+3.7%
Add-to-Cart Rate (Mobile)
-13.8%
Free Trial
Start with 3 experiments.
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Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
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Investing in paid traffic.
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Why free?
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Our bet
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+1.0% Conversion rate
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+6.1% Conversion rate
Product Page (PDP)
Positive signal
Streamlined Product Page Layout
Streamlining the product page layout drove a 9.0% conversion rate lift and 6.5% more orders, despite a decline in average order value.
+9.0% Conversion Rate