Learn how changing the mobile product listing layout to one product card per row impacted user engagement and conversions.
Single-Column Product Grid
Goal
Revenue per visitor (RPV)
Result
+63.1% Revenue per visitor (RPV)
Category
Collection Page (PLP)
Outcome
Winner
Before
After
If we display one product card per row, then conversions will increase because users can view products more clearly and in detail.
What We Changed
- Displayed one product card per row in the mobile view.
- Enhanced product visibility by reducing clutter.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+63.1%
Change in revenue per visitor
+58.3%
Average order value
39.06%
Revenue change
Key Learnings
- Larger product views improved user engagement and conversion rates.
- Detailed views helped increase average order value.
- Reduction in orders and visitors suggests potential trade-offs in engagement.
Detailed results breakdown
Add-to-cart rate change
+6.9%
Average order value
+58.3%
Click-through rate change
-4.3%
Lift in conversion rate
+3.0%
Change in revenue per visitor
+63.1%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Product Page (PDP)
PDP Redesign Boosts Trust and Conversion Rates
Redesigning the product detail pages improved mobile conversions and visibility of key product information. Learn how these changes impacted user engagement.
+8.1% Conversion rate
Collection Page (PLP)
Desktop Collection Hover Sizing Buttons
Adding clickable size buttons on desktop product cards enabled direct add-to-cart actions, streamlining the shopping experience.
+7.3% Conversion rate
Homepage
Adding 'Customise' Badge and Real-Life Images on Product Cards Boosts Visibility of Customizable Products
Adding a "Customise" badge and real-life images aimed to highlight customizable products. See how this impacted conversion and engagement metrics.
-5.0% Conversion rate