Introducing a sticky Add to Cart button on mobile increased conversion rates by making it easier for users to purchase without scrolling.
Sticky Top Add-To-Cart Button
Goal
Add-to-cart rate
Result
-0.5% Add-to-cart rate
Category
Product Page (PDP)
Outcome
Winner
Before
After
If we add a sticky Add to Cart button on mobile PDPs, then the mobile add-to-cart rate will increase because users can add items more easily without scrolling, reducing friction.
What We Changed
- Added a sticky Add to Cart button on mobile product pages.
- Ensured the button was visible at all times during scrolling.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+9.3%
Change in revenue per visitor
8.75%
Revenue change
+6.5%
Lift in conversion rate
Key Learnings
- Persistent buttons help reduce friction during purchasing.
- Easier access to the cart can boost conversion rates.
- Improved visibility of the button enhances user engagement.
Detailed results breakdown
Add-to-cart rate change
-0.5%
Average order value
+2.6%
Click-through rate change
+1.0%
Lift in conversion rate
+6.5%
Change in revenue per visitor
+9.3%
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