A redesign of the navigation enhanced product discovery boosting key performance metrics. Discover the impact on user engagement and conversion rates.
Streamlined mobile navigation
Goal
Conversion rate
Result
+19.2% Conversion rate
Category
Search & Navigation
Outcome
Winner
Before
After
IF we improve the navigation layout and introduce visual cues, THEN click-through rates will increase, BECAUSE users will better understand the product value and navigate more confidently.
What We Changed
- Highlighted the three main products at the top of the navigation.
- Streamlined the path to PDP.
- Added product visuals to encourage clicks.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+22.1%
Change in revenue per visitor
19.96%
Revenue change
+19.2%
Lift in conversion rate
Key Learnings
- Clarifying choices upfront drove stronger buying intent.
- Better navigation improved the quality of traffic more than raw click volume.
- Visual cues and a shorter path to PDP accelerated discovery.
Detailed results breakdown
Add-to-cart rate change
+13.1%
Average order value
+2.4%
Click-through rate change
+2.0%
Lift in conversion rate
+19.2%
Change in revenue per visitor
+22.1%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Product Page (PDP)
Sticky Top Add-To-Cart Button
Introducing a sticky Add to Cart button on mobile increased conversion rates by making it easier for users to purchase without scrolling.
-0.5% Add-to-cart rate
Search & Navigation
Mobile Navigation with Tiles
We tested a simplified mobile navigation layout to make product discovery faster. See how it changed browsing behavior and impacted conversion metrics.
-5.7% Conversion rate
Cart
Visual free shipping progress indicator
A visual indicator was added to the minicart to show how close users are to free shipping. Discover how this change impacted user behavior and average order value.
-5.9% Conversion rate