A redesign of the navigation enhanced product discovery boosting key performance metrics. Discover the impact on user engagement and conversion rates.
Streamlined mobile navigation
Goal
Conversion rate
Result
+19.2% Conversion rate
Category
Search & Navigation
Outcome
Winner
Before
After
IF we improve the navigation layout and introduce visual cues, THEN click-through rates will increase, BECAUSE users will better understand the product value and navigate more confidently.
What We Changed
- Highlighted the three main products at the top of the navigation.
- Streamlined the path to PDP.
- Added product visuals to encourage clicks.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+22.1%
Change in revenue per visitor
19.96%
Revenue change
+19.2%
Lift in conversion rate
Key Learnings
- Clarifying choices upfront drove stronger buying intent.
- Better navigation improved the quality of traffic more than raw click volume.
- Visual cues and a shorter path to PDP accelerated discovery.
Detailed results breakdown
Add-to-cart rate change
+13.1%
Average order value
+2.4%
Click-through rate change
+2.0%
Lift in conversion rate
+19.2%
Change in revenue per visitor
+22.1%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
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-2.8% Conversion rate
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Enhanced Collection Filtering by Hat Attributes
Introducing a dynamic filter system on collection pages aimed to enhance user experience by enabling easier product discovery. Learn how this change impacted key performance metrics.
-6.4% Conversion rate
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Free Socks Promotion
Adding a free pair of socks to shoe purchases was tested to boost conversion rates. Discover the impact of this promotion on sales performance.
-0.61% (CVR) CVR