Streamlined the mobile shopping experience by removing distractions. Learn how this change boosted engagement and conversions.
Streamlining Mobile Shopping by Removing Discount Banners
Goal
CTR
Result
+12.14% (CTR) CTR
Category
Homepage
Outcome
Winner
Before
After
If we remove mobile discount elements and reduce visual clutter, then users will stay engaged with products and convert at a higher rate because a simplified layout improves focus and usability on smaller screens.
What We Changed
- Removed 10% discount banner on mobile.
- Eliminated 10% discount pop-up.
- Repositioned chat widget to a discreet location on mobile.
- Updated desktop promo banner copy.
- Maintained product grid, filters, and navigation functionality.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+20.1%
Add-to-cart rate change
+17.4%
cart adds
+12.1%
Click-through rate change
Key Learnings
- Reducing distractions increased product engagement.
- Simplifying the interface improved navigation focus.
- A cleaner layout led to higher conversion rates.
- Less visual clutter reduced bounce rates on mobile.
Detailed results breakdown
Add-to-cart rate change
+20.1%
Click-through rate change
+12.1%
Change in amount of clicks
+9.6%
visitors
-2.3%
cart adds
+17.4%
Free Trial
Start with 3 experiments.
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Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
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Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
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Other experiments we've run
Cart
Mini Cart Redesign Boosts Conversion
We redesigned the mini cart overlay to reduce clutter and enhance usability on mobile. Discover how this change influenced key performance metrics.
+7.5% Conversion rate
Homepage
Adding Customer UGC to Homepage
Adding a user-generated content block to the homepage showcased real customer experiences and improved engagement. Discover how this change impacted key performance metrics.
+2.1% Clickthrough rate
Cart
Cart Page Redesign Leads to Mixed Impact
We tested a new checkout process to see if it would improve customer experience. Discover the impact on key metrics.
-11.1% Conversion rate