Talk to a humanMobile shoppers no longer saw the site's discount banner or discount pop-up. See how 1,647 mobile visitors responded over 13 days.
Removing the Mobile Discount Banner Shows a 20.1% Add-to-Cart Rate Lift
Goal
Click-through rate
Result
+20.1% Add-to-cart rate
Category
Banner
Outcome
Positive signal
Before
After
If we remove the mobile discount elements and reduce visual clutter, then shoppers will stay engaged with products and convert at a higher rate because a simpler layout makes small screens easier to use.
What We Changed
- Removed the discount banner on all mobile devices.
- Removed the discount pop-up on mobile.
- Kept the product grid, filters and navigation working as before.
The Results
How the new version compared with the original, across all devices.
+20.1%
Add-to-cart rate
+12.1%
Click-through rate
-4.9%
Bounce rate
Key Learnings
- Add-to-cart rate rose 20.1% on mobile, a signal worth acting on, not proof.
- On click-through rate, the metric the test was set up to measure, the variant had a 93.8% probability of beating the original.
- Bounce rate fell 4.9%, in line with a less cluttered screen.
- With 1,647 mobile visitors and no order data, the effect on sales is still unknown.
Detailed results breakdown
Add-to-cart rate
+20.1%
Click-through rate
+12.1%
Bounce rate
-4.9%
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Other experiments we've run
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+1.0% Conversion rate
Homepage
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The homepage got a carousel of curated customer photos, videos and social posts. See how engagement and order value moved over 23 days.
+6.1% Conversion rate
Product Page (PDP)
Positive signal
Streamlined Product Page Layout
Streamlining the product page layout drove a 9.0% conversion rate lift and 6.5% more orders, despite a decline in average order value.
+9.0% Conversion Rate