Streamlined the mobile shopping experience by removing distractions. Learn how this change boosted engagement and conversions.
Streamlining Mobile Shopping by Removing Discount Banners
Goal
CTR
Result
+12.14% (CTR) CTR
Category
Homepage
Outcome
Winner
Before
After
If we remove mobile discount elements and reduce visual clutter, then users will stay engaged with products and convert at a higher rate because a simplified layout improves focus and usability on smaller screens.
What We Changed
- Removed 10% discount banner on mobile.
- Eliminated 10% discount pop-up.
- Repositioned chat widget to a discreet location on mobile.
- Updated desktop promo banner copy.
- Maintained product grid, filters, and navigation functionality.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+20.1%
Add-to-cart rate change
+17.4%
cart adds
+12.1%
Click-through rate change
Key Learnings
- Reducing distractions increased product engagement.
- Simplifying the interface improved navigation focus.
- A cleaner layout led to higher conversion rates.
- Less visual clutter reduced bounce rates on mobile.
Detailed results breakdown
Add-to-cart rate change
+20.1%
Click-through rate change
+12.1%
Change in amount of clicks
+9.6%
visitors
-2.3%
cart adds
+17.4%
Free Trial
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30,000+ Monthly sessions.
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Running on Shopify or Shopify Plus.
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