Talk to a humanStreamlined the mobile shopping experience by removing distractions. Learn how this change boosted engagement and conversions.
Streamlining Mobile Shopping by Removing Discount Banners
Goal
CTR
Result
+12.14% (CTR) CTR
Category
Homepage
Outcome
Winner
Before
After
If we remove mobile discount elements and reduce visual clutter, then users will stay engaged with products and convert at a higher rate because a simplified layout improves focus and usability on smaller screens.
What We Changed
- Removed 10% discount banner on mobile.
- Eliminated 10% discount pop-up.
- Repositioned chat widget to a discreet location on mobile.
- Updated desktop promo banner copy.
- Maintained product grid, filters, and navigation functionality.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+20.1%
Add-to-cart rate change
+17.4%
cart adds
+12.1%
Click-through rate change
Key Learnings
- Reducing distractions increased product engagement.
- Simplifying the interface improved navigation focus.
- A cleaner layout led to higher conversion rates.
- Less visual clutter reduced bounce rates on mobile.
Detailed results breakdown
Add-to-cart rate change
+20.1%
Click-through rate change
+12.1%
Change in amount of clicks
+9.6%
visitors
-2.3%
cart adds
+17.4%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Product Page (PDP)
Winner
Enhancing AOV with Cross-Sell Pop-up Recommendations
Introducing a pop-up with complementary product suggestions increased average order value and conversions. Discover how this strategy impacted customer behavior.
+13.0% Average order value
Product Page (PDP)
Inconclusive
Recently Viewed Products Section
A new "Recently Viewed" products section was added for returning visitors. Learn how this change impacted user engagement and conversion.
+1.0% Conversion rate
Cart
Loss Prevented
Simplified Checkout Process
Simplifying the checkout process by reducing steps and removing optional fields led to a 6.9% decline in conversion rate.
-6.87% (CVR) CVR