Best Shopify A/B Testing Tools to Increase Revenue

Experimentation tools eliminate the guesswork from growth. The concept is straightforward: create two versions of a template or theme (A and B), and the tool splits your traffic between them. Whichever version generates more clicks, cart additions, or sales is the winner.

Data—not opinions—should tell you what works. This approach de-risks every decision and proves that each change actually increases revenue.

Not all testing tools are created equal. Below, we break down the best A/B testing tools that work with the Shopify ecosystem, helping you choose the one that fits your budget and technical needs.

Best tools

Don't have time to read every review? Use this guide to jump to the tool that matches your specific goal.

Best for testing Theme, Layout & Content

Best for testing headlines, hero images, new templates, or site-wide design changes.

• Shoplift
• Intelligems
• Shogun A/B Testing – Accessible, native testing for any theme.
• GemX – Best if you already use page builders like GemPages.

Best for Enterprise

Best for large brands needing server-side testing and feature flagging.

• Optimizely – Full-stack experimentation platform.
• Intelligems – The leader in profit optimization & margins.
• Shoplift - Rolling out price testing in advanced plan

Best for Price testing

Best for testing product prices, shipping thresholds, and unit economics

• Intelligems – The leader in profit optimization & margins.
• Shoplift - Rolling out price testing in advanced plan

Best for AI & Personalization

Best for "always-on" optimization that adjusts to the user automatically.

• Dialogue – Automated personalization & smart upsells.
• Visually – AI-driven visual editor for full-funnel tests.

Best for Limited Budget

Best for growth teams wanting generous free plans or low-cost entry points.

• Mida – Generous free tier (up to 50k MTU) and AI automation.
• Split – The best low-cost option for price testing ($19/mo).

Looking for different CRO tools? Check out our article with 27+ conversion optimization tools for Shopify.

Shoplift

Price: Starts at $99/month for Core plan Special Offer: As official partners, we can secure an exclusive 30-day free trial plus up to 3 initial tests. Reach out today to claim your trial!

Most A/B testing tools weren't designed for Shopify. They're clunky, conflict with other apps, and require complicated setup. Shoplift was purpose-built for Shopify from the ground up—it's the gold standard for merchants serious about data-driven growth.

Get Shoplift on Shopify Marketplace

Why Shoplift stands out:

Native Theme Integration: Shoplift isn't a clunky overlay. You create tests by duplicating your actual theme templates, making changes directly in the familiar Shopify theme editor. The result? Zero page flicker and cleaner, more reliable tests.

Comprehensive Testing Capabilities: Test anything from minor product page adjustments to massive site-wide changes. Want to A/B test your entire navigation, mini-cart, or even a completely new theme? Shoplift handles it all.

Lift Assist™—Your Built-In CRO Expert: This killer feature analyzes shopper behavior and automatically generates proven, high-converting sections and features for testing—sticky "add to cart" buttons, inventory counters, trust badges—all styled to match your brand. It's like having a CRO consultant built into the app.

Automatically Tracks Revenue Metrics: Shoplift goes beyond simple conversion rates, tracking Revenue Per Visitor (RPV) and Average Order Value (AOV), matching every order back to Shopify for 1:1 accuracy. This ensures your winning tests genuinely increase profit, not just volume of low-margin sales.

Ready to stop fighting with generic tools and start testing professionally? Click here to claim your 30-day guided trial

Intelligems

Price: Free trial available; paid plans range from $79 to $999+/month

Intelligems flips traditional CRO on its head by focusing on profit rather than just conversion rate. While most tools test layouts and content to improve conversions, Intelligems helps you test the underlying economics—pricing, shipping rates, and discount offers—to ensure you're actually making more money, not just processing more low-margin orders.

Purpose-built for Shopify merchants, it answers critical financial questions like "Will raising my price by $5 hurt conversion enough to lower total profit?" or "Is a $100 free shipping threshold more profitable than $75?" It integrates deeply with Shopify's checkout to dynamically manipulate prices and shipping rules—something standard visual editors can't do.

Get Intelligems on Shopify Marketplace

Key capabilities:

• Price & Shipping Testing: Split-test product prices and free shipping thresholds in real-time to find the sweet spot where margin and volume yield maximum profit.
• Profit-Focused Analytics: Unlike dashboards that stop at conversion rate, Intelligems connects to your COGS to show every test's impact on Gross Profit and AOV.
• Content & Theme Testing: Beyond pricing, it offers robust content testing for landing pages, new Shopify themes, and site-wide template changes without code.

Mida

Price: Generous free plan (up to 50k MTU); paid plans start at $199/month

Mida.so is a versatile A/B testing tool for multiple platforms, including Shopify. You can integrate data with external providers like GA4 and Tally. For Shopify A/B testing, it requires more involved setup than competitors to capture and compare events, but it's an excellent starting point for experimentation.

Best suited for growth teams wanting "set it and forget it" technical setup with powerful day-to-day testing features, Mida bridges the gap between developers wanting clean code and marketers needing a visual editor to launch tests independently.

Get started with Mida

Key features:

• Zero-Flicker Performance: Built for speed with a tiny script size ensuring test variants load instantly, preventing jarring screen flicker that hurts user experience and SEO.
• AI-Powered Automation: Includes MidaGX, an AI feature that automatically generates test variations—rewriting headlines or calls-to-action—to significantly speed up hypothesis testing.
• Hybrid Editing: Offers a WYSIWYG visual editor for marketers to change text/images without code, alongside a robust code editor for developers building complex functional tests.

Optimizely: Enterprise-Grade Experimentation

Price: Custom Enterprise Pricing (typically $50,000 - $100,000+ per year)

Let's be upfront: Optimizely isn't for the average Shopify store. This is an enterprise-grade experimentation platform for large, technically sophisticated brands that need to test every aspect of their business—far beyond changing homepage button colors.

Use Optimizely when your experiments need to span your website, app, and backend logic simultaneously.

Optimizely's unique capabilities:

• Full-Stack & Server-Side Testing: Test the underlying business logic—shipping rules, search algorithms, API responses, and complex Shopify Plus checkout flows. You're testing how the site works, not just how it looks.
• Feature Flagging & Progressive Rollouts: De-risk major launches by releasing features to 1% of customers, then 10%, then 50%, monitoring impact at each stage. A "kill switch" lets you instantly disable features if something breaks.
• Multi-Channel Experimentation: Run coordinated experiments across your entire customer journey—simultaneously testing a new offer on your website's hero banner, in welcome email series, and as a mobile app promotion to see how combined changes drive revenue.

Shogun A/B Testing: Native Testing for Everyone

You likely know Shogun for their popular Page Builder, but they recently launched a dedicated A/B testing app that stands on its own.

Crucially, you do not need to use the Shogun Page Builder to use this tool.

Shogun A/B Testing is designed to work with any Shopify theme. It allows you to run robust experiments using the native Shopify Theme Editor you are already familiar with. This makes it one of the most accessible "native" testing tools on the market, bridging the gap between simple budget apps and expensive enterprise platforms.

Get Shogun AB Testing on Shopify Marketplace

Key Capabilities:

• Native Theme Integration: Because it hooks directly into Shopify's architecture, there is no "flicker" (where the original page flashes before the test loads). You build variants using your existing theme sections, ensuring your brand stays consistent.
• Granular to Global Testing: You can run small AB experiments on a single product page or massive "Template Tests" that update every product page on your site simultaneously to see how a new layout drives revenue store-wide.
• Built for Non-Technical Teams: If you can use Shopify's editor, you can use this tool. It is strictly no-code, allowing marketers to launch complex tests—like rearranging homepage sections or testing new hero banners—without waiting on a developer.
• Detailed Segmentation: On higher tiers, you can segment your tests to target specific users. Want to show a different homepage layout only to mobile visitors, or only to traffic coming from a specific UTM email campaign? Shogun handles this logic easily.

Pricing Breakdown

Split

Best For: Smaller to mid-sized merchants who want to test prices and shipping without a high monthly retainer.

Price: Starts at $19/month (7-day free trial).

If you want to start testing product pricing or shipping rates but aren't ready to commit to an enterprise platform like Intelligems, Split is your perfect entry point.

Split democratizes "Unit Economics" testing. While most design tools (like Shogun or Shoplift) focus on layouts, and most financial tools (like Intelligems) start at higher price points, Split offers a hybrid solution that handles Price, Shipping, and Content testing for a fraction of the cost.

It operates directly inside the Shopify admin, keeping your workflow clean and simple. You don't need to learn a new dashboard; if you can navigate Shopify, you can launch a test in Split.

Get Split on Shopify Marketplace

Key Capabilities:

• Price & Shipping Testing: Easily run experiments to see if a price increase from $25 to $29 hurts conversion, or if a lower shipping threshold boosts AOV. This is a rare feature to find at this price point.
• Native Admin Experience: The app lives inside your Shopify admin panel. There is no external login or clunky third-party interface to manage—it feels like a native Shopify feature.
• SEO-Friendly Content Testing: Beyond just pricing, you can test titles, descriptions, and images. Split ensures these changes are handled in a way that doesn't negatively impact your store's SEO.
• Smart Segmentation: You can split traffic based on specific audiences to ensure your test data is clean and actionable.

Dialogue

Price: Free plan available; Paid plans start at $19/month.

Dialogue acts less like a scientist and more like a salesperson. Instead of running static A/B tests, it uses AI to automatically personalize the customer journey in real-time, showing dynamic banners and product recommendations to maximize Average Order Value (AOV).

Get Dialogue from Shopify Marketplace

Why it works:

• Automated Personalization: Dynamically swaps content and products based on user behavior.
• Upsell Engine: AI predicts the exact product bundle most likely to trigger a purchase.
• Rich Media: Supports "Story" style formats and interactive video content.

GemX (by GemPages)

Best For: Funnel optimization and landing page testing.

Created by the team behind GemPages, GemX bridges the gap between design and data. It is specifically built to help merchants test the entire funnel, from the landing page to the checkout, ensuring that your beautiful designs actually convert.

Get GemX on Shopify Marketplace

Why it works:

• Funnel Focus: Tracks users through multiple steps to see where they drop off.
• Page Builder Ready: Integrates seamlessly with GemPages, PageFly, and other builders.
• Campaign Specific: Perfect for testing high-traffic landing pages for paid ad campaigns.

ABsolutely

Best For: High-volume merchants who need "Unlimited" testing capabilities.

Price: Starts at $149/month.

ABsolutely is a powerhouse for pricing strategy. It distinguishes itself by removing usage caps on its paid plans, allowing you to run as many price and shipping tests as you want without worrying about hitting a limit.

Get ABsolutely on Shopify Marketplace

Why it works:

• Uncapped Testing: Run unlimited price, shipping, and threshold tests.
• Global Scale: Handles multi-currency and international pricing experiments.
• Expert Support: Known for 24/7 support that helps you set up complex tests.

ABConvert

Best For: Merchants who want a hybrid of Price and Content testing.

Price: Starts at $79/month.

ABConvert is a versatile middle-ground option. It started as a pricing tool but has expanded into a full suite that includes visual content editing. It’s perfect for merchants who want to test prices but also need to tweak page layouts without buying two separate apps.

Get ABConvert on Shopify Marketplace

Why it works:

• Stability: Known for reliable price manipulation that doesn't glitch at checkout.
• Visual Editor: Includes a "What You See Is What You Get" editor for content changes.
• Traffic Splitting: Uses sophisticated algorithms to ensure statistical validity.

Elevate A/B Testing

Best For: "All-in-One" testing with zero site speed impact.

Price: Starts at $49/month.

Elevate has rapidly gained a 5-star reputation for being the "Swiss Army Knife" of testing. It handles everything—prices, content, themes, and shipping—in a single lightweight dashboard that prides itself on not slowing down your site.

Get Elevate A/B Testing on Shopify Marketplace

Why it works:

• Performance First: Zero impact on Core Web Vitals or load speed.
• Broad Scope: Test product prices, images, shipping rates, and themes in one place.
• Smart Segmentation: Filter results by device or traffic source to find hidden wins.

Visually

Best For: AI-driven testing and personalization. Price: Usage-based (Starts around $15/month).

Visually is shaking up the market by using AI to automate the heavy lifting of testing. It offers a "full funnel" approach, allowing you to test and personalize everything from the homepage to the post-purchase upsell page without writing code.

Get Visually on Shopify Marketplace

Why it works:

• AI-Generated Variants: The tool can suggest and build test variations for you.
• Full Funnel: Test Homepage -> Product -> Cart -> Checkout -> Upsell.
• No-Code: A true visual editor that requires zero developer input.

Personizely

Best For: Merchants who want to test "conversion widgets" (popups/bars) alongside standard content changes.

Personizely markets itself as a "Conversion Marketing Platform" rather than just a testing tool. While it handles standard A/B testing (like checking if a new Hero Image works better), its real superpower lies in Widgets and Personalization.

It is the perfect tool if your strategy relies heavily on popups, cross-sell bars, and exit-intent offers. Instead of buying one app for popups (like Privy) and another for testing (like Shoplift), Personizely lets you build, test, and personalize all of them in one place.

Get Personizely on Shopify App Store

Why it works:

• Widget Testing: Most testing tools ignore popups. Personizely lets you A/B test your email capture forms, exit-intent offers, and "free shipping" bars to see which design gets the most subscribers.
• Personalization Engine: It doesn't just show one version to everyone. It can dynamically change content based on who the visitor is—showing a "Welcome Back" banner to returning customers or a "Free Shipping" nudge to high-value carts.
• Full Suite: It handles the "Big 4" of experimentation: Page Content, Product Pricing (on higher plans), Theme templates, and URL redirects.