(code) Word
How Custom Development Added $480k to CodeWord's Revenue
Conversion rate increase
In annual revenue
Return on investment
Challenges
Codeword are beloved by their customers for high quality, super comfortable hats that can be uniquely customized. At the heart of the store is a plugin that allows customers to add wording to their products.
The problem is that the plugin is inflexible, can't be customized and is central to convincing customers to make a purchase.
Spotting the problems
We ran the Codeword site through our deep audit & analysis process and found some immediate issues:
- The customizer was the biggest point of friction and customer feedback
- High rates of return customers, but a sluggish conversion rate
- An under optimized design that didn't properly showcase the quality products
Results
After rebuilding the text customizer as a bespoke plugin, Code Word's conversion and order rate grew by 15% through a series of experiment. To date, a massive 40% of experiments have yielded a positive financial result.
Get 3 CRO experiments for free
If you're serious about improving your conversion rate, we'll build 3 tailored CRO experiments for free. Reach out to apply.
Working with Clean Commit has been a game-changer for Codeword Hats. They tackled our tricky integrations and automations, boosting our conversion rate by over 10% in just a couple of months. If you're on the fence, just do it – you won't regret it!
