Grayln Estate
How a Complete Redesign Delivered Gralyn 86% Revenue Growth in 30 Days
Immediate CR increase
Revenue after launch
Highest daily CR
Challenges
Gralyn Estate is an award-winning Australian vineyard celebrating 50 years in Margaret River. Their DIY website, built by owner Scott Baxter years ago, was holding back their online wine sales potential.
The homemade site created friction at every turn. Mobile visitors couldn't navigate properly, the design lacked polish despite premium products, and a conversion rate stuck at 1.25% made paid advertising unprofitable.
Spotting the problems
We analysed Gralyn's entire digital presence and discovered critical issues:
- Mobile experience felt broken and buggy
- Zero social proof, making it hard to win customer trust
- Unpolished design undermined premium products
Results
The new site launched in July 2025, just in time for their 50th anniversary celebration. Within 30 days, Gralyn Estate saw transformative results:
- Conversion rate jumped to 17% immediately, with peak days hitting 8%
- 86% revenue increase compared to the previous month
- Orders doubled from the previous month
Get a Free Redesign Concept
If you're serious about redesigning your store to improve its conversion rate, we'll create a free design concept to show you what it would look like. Reach out to apply.
The Clean Commit team was able to find us a better financial solution to make the project a lot more cost-effective.
They've been great with communication and have done a tremendous job in getting our site to gain speed and increase conversions.
