Peluva
How we catapulted Peluva's conversion rate from 0.25% to +2%
3-month conversion rate improvement
In average revenue per visitor
Increase in revenue
Challenges
Peluva are a cool brand and have a growing audience of loyal customers. At first glance, their store slick, filled with cool videos and unique animations.
The problem was that their conversion rate was sitting a long way below 1%, tanking their ROAS and making sustainable growth difficult.
Spotting the problems
We ran the Peluva site through our deep audit & analysis process and found some immediate red flags:
- Customer support popup blocking critical buttons
- Non-standard UX confusing customers
- UI elements not in the standard positions customers expect
Results
Within the first month, Peluva's conversion rate had jumped from 0.25% to >1%. Three weeks later was Black Friday when the conversion rate topped out at ~4%.
Get 3 CRO experiments for free
If you're serious about improving your conversion rate, we'll build 3 tailored CRO experiments for free. Reach out to apply.
The Clean Commit team was able to find us a better financial solution to make the project a lot more cost-effective.
They've been great with communication and have done a tremendous job in getting our site to gain speed and increase conversions.
