Q30
How We Improved Q30's Conversion Rate By 30% Through Strategic Testing
Increase in conversion rate
Winning experiment rate
Proven, winning tests
Challenges
Q30 makes FDA-cleared brain protection devices for athletes. Their Q-Collar is backed by 25+ scientific studies and trusted by 40,000+ athletes, but their Shopify store wasn't converting as well as it could.
When we started in late April 2025, their conversion rate was sitting at 1.14%. For a revolutionary product with strong scientific backing, there was clear room for improvement.
Spotting the problems
Our initial analysis found several optimization opportunities:
- Mobile navigation was causing friction for the majority of their traffic
- Homepage didn't effectively communicate the unique value proposition
- Product pages had too much complex information without clear hierarchy
- FDA clearance and scientific credibility weren't prominently displayed
- Missing trust signals at key decision points
Results
Over 2 months of systematic A/B testing delivered measurable improvements:
- Conversion rate grew 30% from 1.14% to 1.49%
- Mobile navigation redesign: +19.2% conversion lift with 85% statistical confidence
- Homepage redesign: +11% conversion improvement
- Shipping transparency bar: +14.4% revenue per visitor
- June marked their strongest revenue month since we began optimization
Get 3 CRO experiments for free
If you're serious about improving your conversion rate, we'll build 3 tailored CRO experiments for free. Reach out to apply.
The Clean Commit team was able to find us a better financial solution to make the project a lot more cost-effective.
They've been great with communication and have done a tremendous job in getting our site to gain speed and increase conversions.
