Resources
Analysis, Frameworks & Experimentation Playbooks
Practical conversion rate optimization resources for Shopify store owners. Access proven CRO strategies, testing frameworks, optimization guides, and actionable insights from experiments that have generated millions in revenue.
How To Turn Google Analytics From Confusing Mess Into a $100K Leak Detector
Google Analytics 4 contains a goldmine of data about your website visitors. The problem is it's about as user friendly as Windows 98.
Customer Objection Analzyer
Use AI to uncover hidden conversion opportunities hiding in your reviews, in just 2 minutes. This free custom GPT analyzes customer feedback to surface the top 10 purchase objections you need to address.
Nike CRO Breakdown
Nike's conversion funnel is worth over $13B. I've gone deep on reverse engineering their tightly held CRO secrets.
Shoplift Results Downloader for AI Analysis
This simple tool helps you download Shoplift results to JSON so they can be interpreted with AI to find complex patterns.
Shopify CRO Audit 148-Point Megalist
Get a grip on how optimized your Shopify store is and where the room for improvement lies. This 148-point checklist will help you do the same audit you'd pay a CRO agency $1,500+.
IKEA CRO Breakdown
IKEA has been around for over 80 years but generates €45.1B annually with 26% coming from digital channels. They’ve committed heavily to being a digital-first company.
Temu CRO Breakdown
Temu is barely three years old but is worth $66B. Their digital strategy is based around optimisation, breaking objections and getting the sale no matter what.
Sephora CRO Breakdown
Sephora has dominated beauty retail for over 50 years and now generates $16.8B annually with 21% ($3.48B) coming from digital channels.
5-Minute AI Powered CRO Audit
Uncover $50,000 of hidden conversion opportunities in 5-minutes with AI. This set of 12 power-prompts instructs Shopify's Sidekick to find hidden conversion leaks and friction.
Ultimate Analysis of 3,897 Shopify Stores
We analyzed 3,897 stores across 57 critical data points using data science, Python, and Claude Code to uncover which themes, apps, and features actually drive $800K+ monthly revenue.