Shopify CRO Audit 148-Point Megalist

Traffic is Vanity, Conversion is Sanity

You’ve poured budget into Meta ads, obsessed over your SEO keywords, and perfected your email flows. The traffic is there. The visitors are arriving. But the sales? They aren't matching up.

It is the most frustrating feeling in e-commerce: watching potential customers land on your site, browse, and then vanish without spending a dime.

Here is the hard truth: You likely don’t have a traffic problem; you have a conversion problem. Somewhere in your customer journey, there is a leak. A confusing button, a slow-loading image, a hidden shipping cost, or a lack of trust—these small friction points are quietly killing your sales.

The Solution: A Professional Agency Audit in a Spreadsheet

Top-tier agencies charge upwards of $1,500 to $5,000 to audit a Shopify store. They use complex jargon, take weeks to deliver, and hand you a 50-page PDF that gathers dust.

We believe you should be able to do it yourself, faster and better.

This isn't just a generic list of "best practices." It is a battle-tested, 148-point weapon designed to systematically deconstruct your store and rebuild it for maximum conversion. We have taken years of experience optimizing high-growth Shopify brands and condensed it into a single, easy-to-use Google Sheet.

What You Will Audit

This megalist covers every single inch of the digital customer journey, ensuring no stone is left unturned:

• Homepage Heuristics: Does your hero section hook visitors in 3 seconds or less? Are your value propositions clear?

• Navigation & Search: Can users actually find what they want without getting frustrated?

• Product Page Power: Are your descriptions, images, and buy-boxes optimized to trigger the "Add to Cart" impulse?

• The Trust Factor: Are you displaying social proof, reviews, and security signals in the right places?

• Cart & Checkout: Eliminate the friction that causes 70% of users to abandon their carts at the last second.

• Mobile Responsiveness: Ensure your mobile experience is just as seamless and intuitive as desktop.

• Technical Performance: Identify speed bumps, broken links, and layout shifts that hurt both UX and SEO.

Why Use This Tool?

1. Save Money: Get the same insights as a high-priced agency audit without the invoice.

2. Save Time: No need to read ten different books on CRO. We’ve curated the most impactful checks into one organized list.

3. Get Immediate Results: This sheet is designed for action. It uses a simple "Pass/Fail" system. Run the audit today, implement the fixes tomorrow, and see your conversion rate climb.

4. Data-Driven Decisions: Stop relying on "gut feelings" about your design. Use a proven framework to make objective decisions about what needs to change.

How It Works

1. Download: Get instant access to the Google Sheet.

2. Duplicate: Save a copy to your own drive so it’s yours to keep.

3. Audit: Walk through your store, checking off items as you go.

4. Optimize: Hand the "failed" items to your developer (or fix them yourself) and watch your metrics improve.