Estimate impact of conversion rate optimization
Shopify CRO Calculator
Calculate exactly how much revenue you're leaving on the table with your current conversion rate—and what even small improvements could mean for your bottom line.
*Avg increase in the first month of working together
Results
Just One A/B test could net you
$0
Your Shopify store has untapped revenue potential right in front of you. Our CRO Calculator instantly shows you the real dollar value of conversion rate increases based on traffic and average order value you have now.
How It Works:
- Enter your current conversion rate
- Your average order value (AOV)
- See projections for 5%, 10%, and 14.5% increases in conversions through experiments
Get your personalized revenue opportunity report. Ensure the potential ROI is worth the investment.
Why This Matters:
Average Shopify stores convert at 1-3%. However, best-in-class performers reach 5-7% or more. The difference? Systematic conversion optimization. This calculator illustrates exactly what that gap translates into in real dollars for your business.
How to Find Your Numbers in Shopify Reports
Struggling to find your current metrics? Here's exactly where to find them in your Shopify dashboard:
Calculating Your Average Order Value (AOV)
- Navigate to Analytics: From your Shopify admin, go to Analytics > Reports
- Find "average": Click on "Average order value over time" or "Overview dashboard"
- Find AOV: Find the "Average order value" metric - it typically stands out at the top
- Choose Time Period: Select "Last 30 days" for current performance or "Last 90 days" for a more stable average
Or: alternatively, you can use this link to be magically teleported to this report
Discovering Conversion Rate & Sessions
- Go to Analytics: From Shopify admin, select Analytics > Reports
- Search for "Conversion" : Select "Conversion rate over time"
- View Conversion Rate: Your store's conversion rate appears as a percentage
- Check Sessions: Note your total sessions at the top of the table (this is your monthly visitors)
Alternative Method: Access your conversion rate report using this link
Pro Tips for Accurate Data
Use Consistent Time Frames
- Always measure AOV and conversion rate from the same date range
- Last 30 days gives current performance
- Last 90 days gives more representative averages
Account for Seasonality
- Holiday season will distort AOV
- Sale events can temporarily lower conversion rates
- Experiment with year-over-year comparisons to ensure accuracy
Below is the explanation of primary metrics for your CRO Calculator:
Understanding Your CRO Calculator Results
Current Performance Metrics
Monthly Revenue Your current revenue calculated from: Monthly Visitors × Conversion Rate × AOV. This is what your store earns today with current performance.
Monthly Orders Number of transactions your store places each month. Calculated as: Monthly Visitors × Conversion Rate. This tells you fulfillment impact from improvements.
Improvement Scenarios (5%, 10%, 14.5% Lift)
Projected Conversion Rate Shows your improved conversion rate after optimization. If you're already at 2%, a 10% improvement puts you at 2.2%. Small percentage points make big revenue difference.
Additional Monthly Revenue The incremental revenue produced compared to current performance. It's incremental revenue in its purest form—cash you're not making today. Even a 0.1% absolute conversion uplift is tens of thousands of dollars of additional monthly revenue.
Additional Monthly Orders More orders you'll need to fill. Essential to inventory planning, customer service, and capacity planning. A successful CRO program does more than increase revenue—it increases order volume.
Annual Revenue Impact Your additional monthly revenue × 12. Illustrates the compounding effect of conversion optimizations over the course of a 12-month period. Often totals 6-7 figures for established stores.
ROI Calculations
Investment Payback Period How quickly CRO investment pays for itself. Most stores see payback within 2-4 months, then pure profit thereafter. Calculated by comparing CRO costs to additional revenue generated.
Return on Investment (ROI) For every dollar spent on CRO, how many dollars return in additional revenue. Typical ROI ranges from 3:1 to 10:1. Anything above 4:1 is considered excellent.
Scenario Planning
Quick Win Estimate (5% lift) Achievable within 2-4 weeks with base optimization. Represents low-hanging fruit like checkout improvements, trust badges, and mobile fixes. Practically all stores have 5% improvement on their fingertips at hand.
Standard Result (10% lift) Typical result of 2-3 months of systematic testing. Includes homepage optimization, product page improvements, and cart abandonment fixes. Achieved by 80% of stores through regular effort.
Proven Average (14.5% lift) Our actual average client result after 30 days of optimization. From real results of $7.3M+ in revenue generated. What systematic CRO typically returns with proper implementation.
Key Performance Indicators
Monthly Revenue Per Visitor Your revenue divided by total visitors. Shows how well you can monetize traffic. Industry leaders hit $3-5+ per visitor. Mastering this metric is sometimes less difficult than getting more traffic.
Cart Value Optimization Potential Estimates revenue lift from an increase in AOV through upsells, bundles, and cross-sells and conversion optimization. Average stores get 15-25% AOV increases.
Traffic Efficiency Score Shopper percentage who convert. Low percentages (below 1%) indicate high optimization potential. High percentages (above 4%) indicate advanced optimization needed.