Adding a product category link on product pages increased product discovery and improved certain engagement metrics. Discover the detailed outcomes and insights from this test.
Adding Category Links on Product Pages
Goal
Clickthrough rate
Result
+8.7% Clickthrough rate
Category
Product Page (PDP)
Outcome
Inconclusive
Before
After
If we add a product category link on product pages, then conversions will increase because customers can explore more related products easily.
What We Changed
- Added a link to related product categories on product detail pages.
- Provided a direct path for customers to explore similar products.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+8.7%
Click-through rate change
+8.5%
Change in amount of clicks
+1.3%
Add-to-cart rate change
Key Learnings
- Direct links to related products improved customer engagement.
- Easier navigation led to more clicks and a lower bounce rate.
- While overall conversion rate dipped slightly, product discovery increased.
- Highlighting related products can enhance average order value.
Detailed results breakdown
Add-to-cart rate change
+1.3%
Average order value
+0.4%
Click-through rate change
+8.7%
Lift in conversion rate
-1.1%
Change in revenue per visitor
-0.3%
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30,000+ Monthly sessions.
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