Adding a "Customise" badge and real-life images aimed to highlight customizable products. See how this impacted conversion and engagement metrics.
Adding 'Customise' Badge and Real-Life Images on Product Cards Boosts Visibility of Customizable Products
Goal
Conversion rate
Result
-5.0% Conversion rate
Category
Homepage
Outcome
Inconclusive
Before
After
IF we add a “Customise” badge and display real-life use images on customizable product cards THEN the conversion rate will increase BECAUSE users are more likely to notice customizable products and feel more confident seeing real-world examples.
What We Changed
- Displayed a "Customise" badge on product cards with a customization tag.
- Unchanged product cards without a customization tag.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+5.1%
Add-to-cart rate change
+4.5%
Add-to-cart rate change
+3.6%
Click-through rate change
Key Learnings
- "Customise" badge drew attention but didn’t convert to higher sales.
- Seeing products in use reduced bounce rates by engaging users longer.
- Revenue dropped, indicating a need for further analysis on user expectations.
Detailed results breakdown
Add-to-cart rate change
+5.1%
Average order value
-4.2%
Click-through rate change
+3.6%
Lift in conversion rate
-5.0%
Change in revenue per visitor
-6.5%
Free Trial
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30,000+ Monthly sessions.
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Running on Shopify or Shopify Plus.
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Other experiments we've run
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Updating the product page design produced marginal gains in AOV and RPV but no meaningful change in conversion rate.
-0.90% (CVR) CVR
Product Page (PDP)
Adding a cart icon to the "Add to Cart" button impacts user engagement and conversions
Adding a cart icon to the "Add to Cart" button aimed to improve clarity and usability. Discover how this change impacted conversion rates.
-10.64% (CVR) CVR
Product Page (PDP)
Enhanced Customization Flow
We tested adding placeholders for the input field in the customization process to improve conversions. Discover the impact on user behavior and key metrics.
+15.1% Conversion rate