Adding a "Customise" badge and real-life images aimed to highlight customizable products. See how this impacted conversion and engagement metrics.
Adding 'Customise' Badge and Real-Life Images on Product Cards Boosts Visibility of Customizable Products
Goal
Conversion rate
Result
-5.0% Conversion rate
Category
Homepage
Outcome
Inconclusive
Before
After
IF we add a “Customise” badge and display real-life use images on customizable product cards THEN the conversion rate will increase BECAUSE users are more likely to notice customizable products and feel more confident seeing real-world examples.
What We Changed
- Displayed a "Customise" badge on product cards with a customization tag.
- Unchanged product cards without a customization tag.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+5.1%
Add-to-cart rate change
+4.5%
Add-to-cart rate change
+3.6%
Click-through rate change
Key Learnings
- "Customise" badge drew attention but didn’t convert to higher sales.
- Seeing products in use reduced bounce rates by engaging users longer.
- Revenue dropped, indicating a need for further analysis on user expectations.
Detailed results breakdown
Add-to-cart rate change
+5.1%
Average order value
-4.2%
Click-through rate change
+3.6%
Lift in conversion rate
-5.0%
Change in revenue per visitor
-6.5%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Product Page (PDP)
Recently Viewed Products Section
A new "Recently Viewed" products section was added for returning visitors. Learn how this change impacted user engagement and conversion.
+1.0% Conversion rate
Search & Navigation
"Customize Your Own Hat" Button
Adding a persistent button to customize hats was tested to boost clickthrough rates by making customization options more visible. See the results of this test.
+15.4% Revenue per visitor (RPV)
Cart
Trust-building icons boost checkout confidence and conversions
Adding trust-building icons to the checkout page increased customer confidence and reduced purchase hesitation. Learn how these changes impacted key metrics.
+0.9% Conversion rate