Adding a "Customise" badge and real-life images aimed to highlight customizable products. See how this impacted conversion and engagement metrics.
Adding 'Customise' Badge and Real-Life Images on Product Cards Boosts Visibility of Customizable Products
Goal
Conversion rate
Result
-5.0% Conversion rate
Category
Homepage
Outcome
Inconclusive
Before
After
IF we add a “Customise” badge and display real-life use images on customizable product cards THEN the conversion rate will increase BECAUSE users are more likely to notice customizable products and feel more confident seeing real-world examples.
What We Changed
- Displayed a "Customise" badge on product cards with a customization tag.
- Unchanged product cards without a customization tag.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+5.1%
Add-to-cart rate change
+4.5%
Add-to-cart rate change
+3.6%
Click-through rate change
Key Learnings
- "Customise" badge drew attention but didn’t convert to higher sales.
- Seeing products in use reduced bounce rates by engaging users longer.
- Revenue dropped, indicating a need for further analysis on user expectations.
Detailed results breakdown
Add-to-cart rate change
+5.1%
Average order value
-4.2%
Click-through rate change
+3.6%
Lift in conversion rate
-5.0%
Change in revenue per visitor
-6.5%
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30,000+ Monthly sessions.
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