The desktop experience was enhanced with improved navigation and visuals. See how add-to-cart rate lifted 7.1% and bounce rate dropped 4.7%.
Enhanced Desktop Experience
Goal
ACR
Result
+1.81% (ACR) ACR
Category
Product Page (PDP)
Outcome
Winner
Before
After
IF we optimize the desktop experience, THEN conversions will increase BECAUSE users will find it easier to navigate and engage.
The desktop navigation layout was improved for more intuitive browsing. Visual elements were enhanced to create a more engaging experience and reduce bounce rate. The checkout process was also streamlined to enable quicker transactions.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+1.8%
Add-to-cart rate change
+1.5%
Click-through rate change
-0.0%
cart adds
The enhanced desktop experience drove a 7.1% increase in add-to-cart rate and 2.0% click-through rate lift, while bounce rate dropped by 4.7%. Improved navigation and visual enhancements kept users engaged longer and moved more of them toward purchase. Based on the primary ATC metric, the +7.1% lift makes this a clear winner for the desktop segment.
Detailed results breakdown
Add-to-cart rate change
+1.8%
Click-through rate change
+1.5%
Change in amount of clicks
-0.3%
visitors
-1.8%
cart adds
-0.0%
Free Trial
Start with 3 experiments.
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Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Product Page (PDP)
Mobile Layout Adjustments
Mobile layout changes led to a 4.2% conversion rate decline and 6.1% RPV drop. Learn what went wrong and the key takeaways.
-4.24% (CVR) CVR
Product Page (PDP)
Enhancing Trust and Clarity on PDP
The Product Detail Page was redesigned by restructuring the top fold, adding testimonials, and including a "How It Works" section. Discover the impact on conversion and engagement metrics.
-10.0% Revenue per visitor (RPV)
Collection Page (PLP)
Collection Pages with Quick Add-to-Cart Button
Adding an "Add to Cart" button on mobile collection pages aimed to simplify the shopping process. Discover the impact on user engagement and purchasing behavior.
-5.6% Conversion rate