Adding a free shipping message to the product page was tested to see if it boosts conversions. Discover how this simple change impacted customer behavior.
Adding Free Shipping Message Boosts Conversion
Goal
CVR
Result
+3.68% (CVR) CVR
Category
Product Page (PDP)
Outcome
Winner
Before
After
If we display a clear free shipping message on the PDP, then conversions will increase because users will feel more confident about their purchase by reducing uncertainty about additional costs.
What We Changed
- Added a "This product is eligible for free shipping" message on the product detail page.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+10.9%
Change in revenue per visitor
+7.0%
Average order value
+3.7%
Lift in conversion rate
Key Learnings
- Highlighting free shipping increased user confidence and reduced purchase hesitation.
- The message led to higher average order values, suggesting users bought more or higher-priced items to hit the threshold.
- Revenue per visitor improved, indicating more effective conversion from visits.
- Conversion rates increased, but total order count remained stable, showing more value per transaction.
Detailed results breakdown
Average order value
+7.0%
Lift in conversion rate
+3.7%
Change in revenue per visitor
+10.9%
Change in amount of orders
0.0%
Revenue change
NaN%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Product Page (PDP)
Redesigned Customizer Boosts Engagement
A redesigned customizer aimed to improve user engagement and conversion rates for customized products. Discover how this change impacted key performance metrics.
+6.8% Conversion rate
Cart
Visual free shipping progress indicator
A visual indicator was added to the minicart to show how close users are to free shipping. Discover how this change impacted user behavior and average order value.
-5.9% Conversion rate
Other
404 Page Featuring Best Sellers
Adding popular collections to the 404 page encouraged users to continue browsing, leading to increased conversions and engagement.
+6.79% (CVR) CVR