Talk to a humanNew visitors saw an educational product page, while returning visitors saw a shorter, sales-focused one. See what changed across 37,726 visitors.
Product Pages Personalized by Visitor Type Show a 2.4% Conversion Rate Lift
Goal
Conversion rate
Result
+2.4% Conversion rate
Category
Product Page (PDP)
Outcome
Positive signal
Before
After
If we tailor product page content to whether a visitor is new or returning, then conversion rate will increase for both groups because new visitors get the information they need and returning visitors get a faster path to purchase.
What We Changed
- Showed new visitors an educational layout focused on benefits, how the product works and social proof.
- Showed returning visitors a condensed layout with stronger calls to action and fewer distractions.
The Results
How the new version compared with the original, across all devices.
+2.4%
Conversion rate
+2.1%
Revenue per visitor
-7.4%
Add-to-cart rate
Key Learnings
- Conversion rate rose 2.4% and revenue per visitor 2.1%, with a 70.5% probability that the variant beats the original.
- Desktop responded most, with conversion rate up 7.8% and revenue per visitor up 12.5% on desktop. Mobile conversion rose just 1.3%.
- Click-through rate rose 17.2% and bounce rate fell 13.3%, so visitors engaged more with the tailored pages.
- Add-to-cart rate fell 7.4%, so the extra engagement didn't lead more shoppers to add items.
Detailed results breakdown
Conversion rate
+2.4%
Revenue per visitor
+2.1%
Add-to-cart rate
-7.4%
Click-through rate
+17.2%
Bounce rate
-13.3%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
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+18.99% (CTR) CTR
Product Page (PDP)
Positive signal
A Single Price-Aware Shipping Message on Product Pages Shows a 7.1% Conversion Rate Lift
Product pages swapped two overlapping free shipping messages for one that depends on the product's price. See how 24,464 visitors responded.
+7.1% Conversion rate
Cart
Positive signal
A Pop-Up Mini Cart Shows a 3.6% Conversion Rate Lift
After adding a product, shoppers saw a redesigned mini cart instead of being sent to the cart page. See how it affected checkout across 26,208 visitors.
+3.6% Conversion rate