Adding a bundle promotion near the Add to Cart button aimed to boost average order value. See how this change impacted customer behavior and sales.
Boosting AOV with Collar and Sleeve Bundle Promotion on PDP
Goal
Revenue per visitor (RPV)
Result
+0.6% Revenue per visitor (RPV)
Category
Product Page (PDP)
Outcome
Winner
Before
After
IF we promote a “Buy Collar, Get Off Sleeves” offer on the PDP THEN the average order value will increase BECAUSE customers feel like they're getting a bargain while making their product more unique, custom and desirable.
What We Changed
- Introduced a bundle promotion near the Add to Cart button.
- Added sleeve add-on option below size and variant selectors.
- Auto-applied discount when both items were in the cart.
- Displayed original price and discount clearly.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+24.3%
Change in amount of clicks
+23.0%
Click-through rate change
+9.8%
Average order value
Key Learnings
- The hypothesis was partially correct. AoV did increase, and more customers purchased the upsell.
- There was additional friction added and some users were confused by the offer, resulting in a drop in conversion rate.
- Recommendation: Run this exact experiment again with a redesigned upsell component that better explains the value.
- Declaring this test a winner because AoV and RPV increased.
Detailed results breakdown
Add-to-cart rate change
-2.9%
Average order value
+9.8%
Click-through rate change
+23.0%
Lift in conversion rate
-4.0%
Change in revenue per visitor
+0.6%
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30,000+ Monthly sessions.
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